XM: Pretty In Pink
By Amy Gilroy -- TWICE, 9/11/2006
WASHINGTON — — WASHINGTON — A pink version of Pioneer's inno XM/MP3 portable player is now available in Circuit City stores, with a tie-in to a breast cancer charity.
For each pink inno sold, a donation will be made to the Susan G. Komen Breast Cancer Foundation, the largest private funder of breast cancer research and outreach programs.
“XM, Circuit City Stores and Pioneer are coming together with the Susan G. Komen Breast Cancer Foundation to deliver this pink Pioneer inno to market with the hope that we can help drive breast cancer awareness, an important issue to many of our existing subscribers and employees,” said Dan Murphy XM's retail marketing distribution senior VP.
The suggested retail for the pink inno is $349. It will be available exclusively at Circuit City stores or online at circuitcity.com and xmradio.com, before eventually expanding to other retailers. Pioneer, XM and Circuit City will make a combined donation of $30 per unit sold and activated or up to $150,000 to the Susan G. Komen foundation. XM has also donated airtime to the foundation to educate subscribers about breast cancer, it said.
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