Digital Frames Ships 1st Product
By Greg Scoblete -- TWICE, 6/9/2003
Lakeland, Fla. — One-year-old Digital Frame announced it is shipping its first product, the DFP-104 digital picture frame.
The frame features a 10-inch color STN LCD screen with a resolution of 800 by 600. It accepts SmartMedia and CompactFlash memory cards and displays as many JPEG images as are stored on the card. The unit is wall mountable, has a rotating stand and interchangeable frame-mattes for changing décor. It features a slideshow mode which can cycle through images at intervals between five seconds to five minutes. The DFP-104 is shipping now for a suggested $299.
The unit does not feature USB connectivity — a deliberate decision to ensure the product is not viewed as a PC peripheral, said Brian Gardner, sales and marketing VP.
"We're looking to position it as a companion to a digital camera," Gardner said.
The market for digital frames has been hampered by their high prices, Gardner said, but as digital camera penetration increases, so too will the desire for digital frames. "We're targeting the entry-level consumer who doesn't want to fiddle with the computer, just drop the card into the slot and start viewing pictures," he said.
The company plans to release a product soon that can accept six different memory card formats.
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