Digital TV Sales Forecast

Staff -- TWICE, 1/6/2005

North America Integrated Digital Television Shipments (Thousands of Units)

Technology	2003	2004	2005	2006	2007	2008
CRT	118	1,259	3,255	6,395	8,299	12,171
RPTV	1,004	2,780	3,387	3,583	3,449	3,545
PDP	87	668	1,460	2,660	4,141	5,963
LCD	79	1,163	3,956	7,237	12,140	15,197
Grand Total	1,288	5,871	12,057	19,875	28,028	36,876

North America Integrated Digital Television Average Selling Price (ASP)

Technology	2003	2004	2005	2006	2007	2008
CRT	$824	$838	$710	$546	$489	$324
RPTV	$1,844	$1,834	$1,724	$1,459	$1,338	$1,098
LCD	$2,488	$2,386	$1,974	$1,403	$1,026	$761
PDP	$6,116	$4,150	$3,053	$2,304	$1,651	$1,242
Grand Total	$2,079	$1,993	$1,693	$1,258	$997	$727

North America Digital-Ready Digital Television Shipments (Thousands of Units)

Technology	2003	2004	2005	2006	2007	2008
CRT	251	657	1,283	1,870	1,190	945
RPTV	1,087	-	-	-	-	-
PDP	250	92	88	91	88	37
LCD	802	1,938	1,926	1,755	1,110	958
Grand Total	2,391	2,686	3,297	3,717	2,388	1,940

North America Digital-Ready Digital Television Shipments Average Selling Price (ASP)

Technology	2003u	2004u	2005u	2006u	2007u	2008u
CRT	$629	$612	$523	$391	$321	$180
RPTV	$1,533	$0	$0	$0	$0	$0
LCD	$1,380	$1,628	$1,519	$1,198	$768	$600
PDP	$4,182	$2,723	$1,777	$1,282	$972	$783
Grand Total	$1,664	$1,417	$1,138	$794	$553	$399
Source: iSuppli © TWICE 2005