Tweeter Files Shutdown Notice
By Alan Wolf -- TWICE, 11/4/2008
Canton, Mass. — Tweeter has notified a Massachusetts state agency that it is closing its headquarters here by Dec. 31 as part of a “permanent entire company closing.”
According to a report by the Associated Press, the Massachusetts Executive Office of Labor and Workforce Development received the notification by letter on Monday.
The letter, a copy of which was obtained by TWICE, was sent by Tweeter's human resources VP R. Michael Rudman, and indicated that affected employees had also been notified of the shutdown.
The chain was sold to liquidators last Thursday, which the Boston Globe has identified as Hudson Capital Partners and Tiger Capital.
Clickhereto read TWICE's complete coverage of Circuit City and Tweeter.
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I, like many former employees, knew this was just a matter of time (see Mike's comments). I'm sad to see it end this way. I came to SA in 2002, and moved north to Tweeter in 2004. I finally left a little over a year ago when the lack of business started hitting too close to home. I feel bad for the many friends I left behind, and wish you all the best of luck. I'm afraid we're just seeing the beginning of a 'thinning' of the CE business. Between a weak economy, and no new 'must have' technologies to drive new business, trouble lies ahead.
We were a great team, unfortunately, over time, we let quality slip, both in product and staff, and slowly died on the vine.
Good luck to all of you, thanks for the memories
Thomas Parsons - 2008-9-11 23:35:00 EST -
It didn't have to end this way.
At one time, Tweeter was a solid company that did a better job of presenting mid-fi to the public than anyone. Pricing was always fair, selection was good, and the staff was exceedingly well trained (any other former employees remember the Tweeter Basic training? 2 weeks of very solid sales and product training for every new hire!)
In an effort to become a national player, Tweeter lost focus, as they tried (unsucessfully) to assimilate existing brands in unfamiliar markets. Tweeter meant something very different to the customers of Boston than Hifi Buys did to Atlanta...or Sound Advice to Miami and so on.
I think the industry as a whole suffers when one of the few mainstream outlets for quality equipment goes under, and I don't suspect it will take long for many of the traditionally Pro-Group brands to start cutting deeply into their upper midfi line-ups to focuse on selling still more junk through the big box stores.
I had the pleasure of working with a lot of sharp people while at Tweeter and wish them all the best.
Jeff Coates - 2008-5-11 09:55:00 EST -
The entire CE industry suffers when a major retailer the size of Tweeter folds. The timing really stinks, too. To drop out of the marketplace this time of year, and to lay off so many employees, ruins
a lot of families' holidays. I hope these people are able to find other work soon.
Been there, done that - 2008-5-11 09:13:00 EST -
It is sad to say that the great Tweeter Corperation will go the way of a iconic memory. Due to waste, poor management, and a inadequate sales force that settled mediocrity caused this business to be sold to liquidators. No to slam the people I used to work with completely, these economic times did take a toll on the company, but you guys did not help yourself in keeping the doors open. I quite and went onto a smaller independent company two months ago at north shore audio and video in Mass because I could not stand watching my co-workers surf the net when they could of been going thru there dd reports. It killed me to watch my coworkers lack basic sales skills. I understand that Chris taught us a specific way to sell the customer, but you need to have a personality and not be a robot to make the sale. One of my co-works was extremely combative with potential customers, and he failed to make the sale many of times due to that. He felt obligated to inform the customer that he did agree with there opinion. It killed me to watch my co-works not make the extra effort to do a walk-thru to make a sale. Unfortunately they felt if they could not sell the installation from the store, or they could not get a deposit at least, it was not worth there time to go out to a potential clients house. We fell short many times of follow up after the point of purchase that landed up with our customers going else where the next time they desired to purchase more ce. I feel bad not for everyone that works for Tweeters. Good luck finding a job at this time. We are looking for 2 sales associates where I work and 1 installer. I hope some of you apply.
Ian Shapiro - 2008-5-11 00:25:00 EST -
Are they paying layed off employees 60 days per the WARN Act, or are they going to try to break the law?
Warn Act - 2008-4-11 18:09:00 EST
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