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RadioShack Grows NASCAR Presence

Staff -- TWICE, 4/15/2002

Fort Worth, Texas — RadioShack is upping its NASCAR quotient by opening on-site RadioShack@ Speedway shops during five races this year.

The temporary stores will carry race scanners, batteries, headphones, adapters, fanny packs, binocular/digital camera combos, FRS radios and other products.

The product mix is based on the sales trends at traditional RadioShack stores near five speedways. The concept was first tested during a Winston Cup race in Las Vegas, where the top selling item was a scanner that allowed users to listen in on conversations between the drivers and their pit crews.

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