Tweet

Microsoft Readies Pink Zune

By Amy Gilroy -- TWICE, 4/10/2007

Redmond, Wash. — Microsoft is launching a limited edition pink version of its Zune MP3 player later this spring, after finding that consumers respond to product cosmetics including color.

The company will ship about 100,000 devices at $249 at stores where the Zune is currently available.

Microsoft said it is also considering offering a red Zune this summer because “colors as well as the unique finish and texture for the device are really resonating with consumers. Increasingly, technology design is mirroring fashion and we are looking at trends in the coming fashion seasons as we develop new colors,” according to a spokeswoman.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• Directed Shows BlackBerry App

• Pioneer, Alpine Debut Pandora Car Radios

• More e-Readers, Vendors Expected

• Mobile DTV Products Debut AT CES

• HD Radio Traffic Gets Market Debut

» MORE

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Webcollage

  

  WebCollage, the world's leading provider of rich product information to retailer web sites (and their mobile visitors) perfected a new form of channel-marketing by helping manufacturers instantly publish content that increases sales, reduces return rates and improve conversions b..more

---

Most Recent Resources

• The Impact of Enhanced Content on Online Retail Sales
• Device Lifecycle Services
• Bicycles & eCommerce
• Benchmark Study of Shopatron Retailers
• Web 2.0: Engaging Customer Passion