Panasonic Launches 'Living In HD' Tour
By Joseph Palenchar -- TWICE, 9/24/2007
SECACUS, N.J. — Panasonic began its Living In High Definition Nationwide Tour earlier this month, a multi-truck tour that will travel the country to bring consumers a hands-on experience with its suite of HDTV products, including its 1080p plasma line, Blu-ray Disc players and home theater systems, HD camcorders and Lumix digital still cameras.
The Living In High Definition Nationwide Tour features a fleet of four custom-built trucks, including a 53-foot flagship vehicle. Each truck will tour different regions of the United States, visiting retailers and high-traffic consumer events such as college and professional sports competitions and state fairs. The initial phase of the tour is expected to run through January 2008.
"Our Living In High Definition Nationwide Tour is designed to introduce consumers to and engage them on all of the creative possibilities that our suite of high-definition products can bring to their lives," said Bob Greenberg, Panasonic's brand marketing VP. "Visitors that experience this tour will be engaged and amazed at the creative possibilities they have at their fingertips."
Each of the trucks opens and expands to create a high-definition environment featuring Panasonic's 103-inch plasma HDTV, currently the world's largest, the company said. Visitors to the trucks will have the opportunity to "play" with Panasonic Lumix digital still cameras and HD camcorders, capture images on their own SD memory card and then enter the truck to view their work on a variety of plasma HDTVs and print photos.
The fleet of trucks will make their way through 50 U.S. cities, including Detroit, Cleveland, Philadelphia and Salt Lake City. To learn more about the Living In High Definition Nationwide Tour visit www.panasonic.com/livinginhd. The interactive site offers tour schedules and a virtual tour of the flagship vehicle.
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