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Crutchfield Goes Green With CEA

By Colleen Bohen -- TWICE, 5/7/2007

CHARLOTTESVILLE, VA. — CHARLOTTESVILLE, VA. — Crutchfield has entered a partnership with the Consumer Electronics Association (CEA) and its www.myGreenElectronics.org initiative.

Through the partnership, the retailer will offer an online tool that will allow customers to locate electronics recycling facilities across the United States. The service will be powered by CEA's myGreenElectronics database, which recently launched on its own site.

The company discovered the consumer need for such information with a recent survey, which it said indicated that fewer than 30 percent of its customers were aware of any local electronics recycling options.

In addition to providing the search tool, Crutchfield said in a release that it will remind customers of the importance of recycling after each purchase and will tell them how to find the nearest recycling center in case they should choose to dispose of their old gear.

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