2003 Market Share Reports By Category
Staff -- TWICE, 1/8/2004
With the cooperation of The NPD Group of Port Washington, N.Y., TWICE is pleased to present dollar share reports for a variety of consumer electronics categories. All information is based on retail point-of-sale data for the periods January through September 2003. NPD collects point-of-sale retailer data from selected retailers. These data are the actual sales for the chain on an SKU-by-SKU basis. The data are combined with data from other retailers to produce reports on certain categories by channel, where a sufficient number of retailers are cooperating and where sufficient market demand exists for the database. For more information, visit http://www.NPDtechworld.com.
2003 Market Share Reports By Category| Rank Through September 2003 | ||
| Super Categories | ||
| All Categories Total $95,662,320,000 | ||
| 1 | Hewlett Packard | |
| 2 | Sony | |
| 3 | Dell | |
| 4 | Panasonic | |
| 5 | Toshiba | |
| Top Five Brands | 35.6% | |
| 6 | Kodak | |
| 7 | Compaq | |
| 8 | Gateway | |
| 9 | Canon | |
| 10 | RCA | |
| Top Ten Brands | 47.8% | |
| Television Total | $13,195,870,000 | |
| 1 | Sony | |
| 2 | Panasonic | |
| 3 | Toshiba | |
| 4 | RCA | |
| 5 | Mitsubishi | |
| Top Five Brands | 54.2% | |
| 6 | Hitachi | |
| 7 | Philips | |
| 8 | Samsung | |
| 9 | Sharp | |
| 10 | JVC | |
| Top Ten Brands | 76.4% | |
| Video Total $8,294,790,000 | ||
| 1 | Sony | |
| 2 | Panasonic | |
| 3 | JVC | |
| 4 | RCA | |
| 5 | Samsung | |
| Top Five Brands | 50.8% | |
| 6 | Emerson | |
| 7 | Canon | |
| 8 | Toshiba | |
| 9 | Apex | |
| 10 | Philips | |
| Top Ten Brands | 69.1% | |
| Home Audio Total $5,758,442,000 | ||
| 1 | Sony | |
| 2 | Bose | |
| 3 | Panasonic | |
| 4 | RCA | |
| 5 | Yamaha | |
| 6 | Philips | |
| 7 | JVC | |
| 8 | Kenwood | |
| 9 | Pioneer | |
| 10 | Aiwa | |
| Top Ten Brands | 56.8% | |
| Portable Audio Total $2,385,699,000 | ||
| 1 | Sony | |
| 2 | Panasonic | |
| 3 | Emerson | |
| 4 | Philips | |
| 5 | RCA | |
| 6 | Apple | |
| 7 | Aiwa | |
| 8 | Lenoxx | |
| 9 | Gran Prix | |
| 10 | Memorex | |
| Top Ten Brands | 68.7% | |
| Mobile Total $2,273,627,000 | ||
| 1 | Pioneer | |
| 2 | Kenwood | |
| 3 | Sony | |
| 4 | Alpine | |
| 5 | Rockford Fosgate | |
| Top Five Brands | 58.1% | |
| 6 | JVC | |
| 7 | Panasonic | |
| 8 | Kicker | |
| 9 | MTX | |
| 10 | Jensen | |
| Top Ten Brands | 75.8% | |
| Imaging Total $9,038,712,000 | ||
| 1 | Kodak | |
| 2 | Fuji | |
| 3 | Canon | |
| 4 | Sony | |
| 5 | Olympus | |
| 6 | Nikon | |
| 7 | Polaroid | |
| 8 | Minolta | |
| 9 | Hewlett Packard | |
| 10 | Vivitar | |
| Top Ten Brands | 87.5% | |
| Telecom Total $7,556,795,000 | ||
| 1 | Motorola | |
| 2 | Panasonic | |
| 3 | Nokia | |
| 4 | AT&T | |
| 5 | Uniden | |
| 6 | General Electric | |
| 7 | V Tech | |
| 8 | Samsung | |
| 9 | Bellsouth | |
| 10 | Southwestern Bell | |
| Top Ten Brands | 70.2% | |
| IT & Devices Total $47,157,940,000 | ||
| 1 | Hewlett Packard | |
| 2 | Dell | |
| 3 | Compaq | |
| 4 | Gateway | |
| 5 | Sony | |
| Top Five Brands | 52.3% | |
| 6 | Lexmark | |
| 7 | Apple | |
| 8 | Epson | |
| 9 | Toshiba | |
| 10 | Canon | |
| Top Ten Brands | 66.7% | |
| Television | ||
| Total Television All Categories $13,195,870,000 | ||
| 1 | Sony | |
| 2 | Panasonic | |
| 3 | Toshiba | |
| 4 | RCA | |
| 5 | Mitsubishi | |
| Top Five Brands | 54.2% | |
| 6 | Hitachi | |
| 7 | Philips | |
| 8 | Samsung | |
| 9 | Sharp | |
| 10 | JVC | |
| Top Ten Brands | 76.4% | |
| Direct View Television Total $6,122,864,000 | ||
| 1 | Sony | |
| 2 | Toshiba | |
| 3 | Panasonic | |
| 4 | RCA | |
| 5 | Sharp | |
| Top Five Brands | 53.7% | |
| 6 | Sanyo | |
| 7 | JVC | |
| 8 | Philips | |
| 9 | Sylvania | |
| 10 | Samsung | |
| Top Ten Brands | 80.2% | |
| Portable LCD Display Total $74,254,260 | ||
| 1 | Casio | |
| 2 | RCA | |
| 3 | Sony | |
| 4 | Panasonic | |
| 5 | America Action | |
| Top Five Brands | 77.3% | |
| TV - Projection Total $5,240,373,000 | ||
| 1 | Sony | |
| 2 | Mitsubishi | |
| 3 | Hitachi | |
| 4 | Toshiba | |
| 5 | Panasonic | |
| Top Five Brands | 70.0% | |
| 6 | RCA | |
| 7 | Samsung | |
| 8 | Philips | |
| 9 | JVC | |
| 10 | Pioneer | |
| Top Ten Brands | 92.7% | |
| TV - Flat Panel Display Total $280,806,600 | ||
| 1 | Sony | |
| 2 | Panasonic | |
| 3 | Pioneer | |
| 4 | Philips | |
| 5 | RCA | |
| Top Five Brands | 73.5% | |
| 6 | Sharp | |
| 7 | Samsung | |
| 8 | Hitachi | |
| 9 | Toshiba | |
| 10 | Zenith | |
| Top Ten Brands | 82.3% | |
| TV - Combo VCR or DVD Total $1,369,605,000 | ||
| 1 | Panasonic | |
| 2 | Toshiba | |
| 3 | Sylvania | |
| 4 | Emerson | |
| 5 | RCA | |
| Top Five Brands | 61.2% | |
| 6 | Sony | |
| 7 | Magnavox | |
| 8 | Apex | |
| 9 | Symphonic | |
| 10 | Philips | |
| Top Ten Brands | 79.3% | |
| Digital Set-Top Decoder box Total $107,984,700 | ||
| 1 | RCA | |
| 2 | Mitsubishi | |
| 3 | Motorola | |
| 4 | Panasonic | |
| 5 | Samsung | |
| Top Five Brands | 45.8% | |
| 6 | Sony | |
| 7 | Hughes | |
| 8 | Zenith | |
| 9 | Pioneer | |
| 10 | AT&T | |
| Top Ten Brands | 61.8% | |
| Video | ||
| Total Video All Categories $8,294,790,000 | ||
| 1 | Sony | |
| 2 | Panasonic | |
| 3 | JVC | |
| 4 | RCA | |
| 5 | Samsung | |
| Top Five Brands | 50.8% | |
| 6 | Emerson | |
| 7 | Canon | |
| 8 | Toshiba | |
| 9 | Apex | |
| 10 | Philips | |
| Top Ten Brands | 69.1% | |
| Home DVD Player/Recorder Total $3,384,648,000 | ||
| 1 | Sony | |
| 2 | Panasonic | |
| 3 | Apex | |
| 4 | Toshiba | |
| 5 | Emerson | |
| Top Five Brands | 48.6% | |
| 6 | Samsung | |
| 7 | Philips | |
| 8 | Sylvania | |
| 9 | JVC | |
| 10 | RCA | |
| Top Ten Brands | 70.9% | |
| Portable DVD Player Total $321,531,300 | ||
| 1 | Panasonic | |
| 2 | Apex | |
| 3 | Toshiba | |
| 4 | Audiovox | |
| 5 | Samsung | |
| Top Five Brands | 35.3% | |
| 6 | Polaroid | |
| 7 | RCA | |
| 8 | Sony | |
| 9 | Emerson | |
| 10 | Sanyo | |
| Top Ten Brands | 44.6% | |
| PVR/DVR Total $206,893,400 | ||
| 1 | Sony | |
| 2 | Hughes | |
| 3 | Philips | |
| 4 | RCA | |
| 5 | Panasonic | |
| Top Five Brands | 68.0% | |
| 6 | Echostar | |
| 7 | Sonicblue | |
| 8 | JVC | |
| 9 | Centurion | |
| 10 | Audio Sonic | |
| Top Ten Brands | 75.5% | |
| Camcorder Total $2,253,749,000 | ||
| 1 | Sony | |
| 2 | JVC | |
| 3 | Canon | |
| 4 | Panasonic | |
| 5 | Samsung | |
| Top Five Brands | 93.4% | |
| 6 | Sharp | |
| 7 | Quasar | |
| 8 | RCA | |
| 9 | Hitachi | |
| 10 | Mustek | |
| Top Ten Brands | 98.5% | |
| Blank Video Tape Total $627,410,400 | ||
| 1 | Sony | |
| 2 | TDK | |
| 3 | Maxell | |
| 4 | RCA | |
| 5 | Fuji | |
| Top Five Brands | 72.3% | |
| 6 | JVC | |
| 7 | Panasonic | |
| 8 | Memorex | |
| 9 | Kodak | |
| 10 | Canon | |
| Top Ten Brands | 84.5% | |
| Direct Broadcast Satellite Total $427,072,900 | ||
| 1 | RCA | |
| 2 | Echostar | |
| 3 | Hughes | |
| 4 | Sony | |
| 5 | Philips | |
| Top Five Brands | 76.2% | |
| 6 | Samsung | |
| 7 | JVC | |
| 8 | Mitsubishi | |
| 9 | Panasonic | |
| 10 | Hitachi | |
| Top Ten Brands | 84.4% | |
| Remote Control Total $121,569,800 | ||
| 1 | RCA | |
| 2 | Sony | |
| 3 | Magnavox | |
| 4 | One For All | |
| 5 | Zenith | |
| Top Five Brands | 60.7% | |
| 6 | Sanyo | |
| 7 | Philips | |
| 8 | Panasonic | |
| 9 | Toshiba | |
| 10 | JVC | |
| Top Ten Brands | 76.7% | |
| Video Cassette Recorder Total $789,070,700 | ||
| 1 | Emerson | |
| 2 | Sony | |
| 3 | Panasonic | |
| 4 | JVC | |
| 5 | Sylvania | |
| Top Five Brands | 48.1% | |
| 6 | RCA | |
| 7 | Sanyo | |
| 8 | Samsung | |
| 9 | Toshiba | |
| 10 | Go-Video | |
| Top Ten Brands | 74.5% | |
| Home Audio | ||
| Total Home Audio All Categories $5,758,442,000 | ||
| 1 | Sony | |
| 2 | Bose | |
| 3 | Panasonic | |
| 4 | RCA | |
| 5 | Yamaha | |
| Top Five Brands | 43.2% | |
| 6 | Philips | |
| 7 | JVC | |
| 8 | Kenwood | |
| 9 | Pioneer | |
| 10 | Aiwa | |
| Top Ten Brands | 56.8% | |
| Home Audio Shelf/Mini Sys Total $1,354,621,000 | ||
| 1 | Panasonic | |
| 2 | Sony | |
| 3 | Bose | |
| 4 | RCA | |
| 5 | Philips | |
| Top Five Brands | 52.7% | |
| 6 | Sanyo | |
| 7 | JVC | |
| 8 | Aiwa | |
| 9 | Sharp | |
| 10 | Emerson | |
| Top Ten Brands | 73.7% | |
| Home Audio CD Player/Changer Total $168,863,600 | ||
| 1 | Sony | |
| 2 | Pioneer | |
| 3 | Philips | |
| 4 | JVC | |
| 5 | RCA | |
| Top Five Brands | 68.8% | |
| 6 | Marantz | |
| 7 | Denon | |
| 8 | Sanyo | |
| 9 | Yamaha | |
| 10 | Kenwood | |
| Top Ten Brands | 75.8% | |
| Home Stereo Receiver Total $704,368,900 | ||
| 1 | Sony | |
| 2 | Yamaha | |
| 3 | Denon | |
| 4 | Pioneer | |
| 5 | Kenwood | |
| Top Five Brands | 50.2% | |
| 6 | Onkyo | |
| 7 | Technics | |
| 8 | JVC | |
| 9 | Harman Kardon | |
| 10 | RCA | |
| Top Ten Brands | 68.2% | |
| Home Audio CD Recorder Total $67,144,700 | ||
| 1 | Sony | |
| 2 | Philips | |
| 3 | Panasonic | |
| 4 | JVC | |
| 5 | Pioneer | |
| Top Five Brands | 61.9% | |
| 6 | Tdk | |
| 7 | RCA | |
| 8 | Yamaha | |
| 9 | Harman Kardon | |
| 10 | Marantz | |
| Top Ten Brands | 74.5% | |
| Home Audio Cassette Deck Total $40,866,500 | ||
| 1 | Sony | |
| 2 | Clarion | |
| 3 | Pioneer | |
| 4 | Kenwood | |
| 5 | Panasonic | |
| Top Five Brands | 56.1% | |
| 6 | Denon | |
| 7 | Toshiba | |
| 8 | Aiwa | |
| 9 | JVC | |
| 10 | Harman Kardon | |
| Top Ten Brands | 69.9% | |
| Home Audio Speakers Total $1,151,265,000 | ||
| 1 | Bose | |
| 2 | Sony | |
| 3 | Klipsch | |
| 4 | Polk | |
| 5 | Altec | |
| Top Five Brands | 33.0% | |
| 6 | JBL | |
| 7 | RCA | |
| 8 | Paradigm | |
| 9 | Yamaha | |
| 10 | Infinity | |
| Home-Theatre-In-A-Box Total $1,350,927,000 | ||
| 1 | Sony | |
| 2 | Bose | |
| 3 | Panasonic | |
| 4 | RCA | |
| 5 | Kenwood | |
| Top Five Brands | 56.8% | |
| 6 | JVC | |
| 7 | Yamaha | |
| 8 | Onkyo | |
| 9 | Philips | |
| 10 | Pioneer | |
| Stereo Headphones Total $371,481,700 | ||
| 1 | Sony | |
| 2 | Bose | |
| 3 | Koss | |
| 4 | RCA | |
| 5 | Panasonic | |
| Top Five Brands | 59.3% | |
| 6 | Philips | |
| 7 | Jensen | |
| 8 | Sennheiser | |
| 9 | Aiwa | |
| 10 | Maxell | |
| Portable Audio | ||
| Total Portable Audio All Categories $2,385,699,000 | ||
| 1 | Sony | |
| 2 | Panasonic | |
| 3 | Emerson | |
| 4 | Philips | |
| 5 | RCA | |
| Top Five Brands | 53.6% | |
| 6 | Apple | |
| 7 | Aiwa | |
| 8 | Lenoxx | |
| 9 | Gran Prix | |
| 10 | Memorex | |
| Top Ten Brands | 68.7% | |
| Stereo Headphones Total $371,481,700 | ||
| 1 | Sony | |
| 2 | Bose | |
| 3 | Koss | |
| 4 | RCA | |
| 5 | Panasonic | |
| Top Five Brands | 59.3% | |
| 6 | Philips | |
| 7 | Jensen | |
| 8 | Sennheiser | |
| 9 | Aiwa | |
| 10 | Maxell | |
| Top Ten Brands | 68.7% | |
| Portable Personal CD Player w/He Total $923,687,600 | ||
| 1 | Sony | |
| 2 | Panasonic | |
| 3 | Philips | |
| 4 | Lenoxx | |
| 5 | Memorex | |
| Top Five Brands | 63.5% | |
| 6 | Aiwa | |
| 7 | RCA | |
| 8 | Gran Prix | |
| 9 | Audiovox | |
| 10 | Emerson | |
| Top Ten Brands | 68.7% | |
| Portable CD Boombox Total $526,492,300 | ||
| 1 | Sony | |
| 2 | Emerson | |
| 3 | Panasonic | |
| 4 | Aiwa | |
| 5 | Lenoxx | |
| Top Five Brands | 60.3% | |
| 6 | Philips | |
| 7 | RCA | |
| 8 | Audiovox | |
| 9 | JVC | |
| 10 | Gran Prix | |
| Top Ten Brands | 68.7% | |
| Portable MP3 Player Total $396,559,700 | ||
| 1 | Apple | |
| 2 | Other | |
| 3 | Sony | |
| 4 | Rio | |
| 5 | RCA | |
| Top Five Brands | 70.2% | |
| 6 | Archos Tech | |
| 7 | Creative Labs | |
| 8 | Samsung | |
| 9 | Panasonic | |
| 10 | Nike | |
| Top Ten Brands | 68.7% | |
| Portable Personal Cassette Player Total $219,949,000 | ||
| 1 | Sony | |
| 2 | Panasonic | |
| 3 | Emerson | |
| 4 | Coby | |
| 5 | Lenoxx | |
| Top Five Brands | 70.7% | |
| 6 | Aiwa | |
| 7 | Philips | |
| 8 | Koss | |
| 9 | Gran Prix | |
| 10 | RCA | |
| Top Ten Brands | 68.7% | |
| MiniDisc Player/Recorder Total $100,128,100 | ||
| 1 | Sony | |
| 2 | Philips | |
| 3 | Harman Kardon | |
| 4 | Sharp | |
| 5 | Emerson | |
| Top Five Brands | 89.0% | |
| 6 | Bose | |
| 7 | Imation | |
| 8 | Panasonic | |
| 9 | Aiwa | |
| 10 | Jensen | |
| Top Ten Brands | 68.7% | |
| Portable Tape Recorder Total $144,652,100 | ||
| 1 | Sony | |
| 2 | Panasonic | |
| 3 | General Electric | |
| 4 | Olympus | |
| 5 | Aiwa | |
| Top Five Brands | 51.5% | |
| 6 | Marantz | |
| 7 | Tascam | |
| 8 | Philips | |
| 9 | Memorex | |
| 10 | Psion | |
| Top Ten Brands | 68.7% | |
| Solid State Recorder Total $74,228,350 | ||
| 1 | Sony | |
| 2 | Olympus | |
| 3 | Panasonic | |
| 4 | RCA | |
| 5 | Aiwa | |
| Top Five Brands | 59.2% | |
| 6 | Apple | |
| 7 | IBM | |
| 8 | Yamaha | |
| 9 | Toshiba | |
| 10 | Samsung | |
| Top Ten Brands | 68.7% | |
| Mobile | ||
| Total Mobile All Categories $2,273,627,000 | ||
| 1 | Pioneer | |
| 2 | Kenwood | |
| 3 | Sony | |
| 4 | Alpine | |
| 5 | Rockford Fosgate | |
| Top Five Brands | 58.1% | |
| 6 | JVC | |
| 7 | Panasonic | |
| 8 | Kicker | |
| 9 | MTX | |
| 10 | Jensen | |
| Top Ten Brands | 75.8% | |
| Car In Dash CD Player Total $1,005,254,000 | ||
| 1 | Pioneer | |
| 2 | Kenwood | |
| 3 | Sony | |
| 4 | JVC | |
| 5 | Alpine | |
| Top Five Brands | 76.8% | |
| 6 | Panasonic | |
| 7 | Jensen | |
| 8 | Aiwa | |
| 9 | Road Gear | |
| 10 | Clarion | |
| Top Ten Brands | 91.8% | |
| Car In Dash Cassette Player Total $43,168,750 | ||
| 1 | Pioneer | |
| 2 | Sony | |
| 3 | Kenwood | |
| 4 | JVC | |
| 5 | Jensen | |
| Top Five Brands | 62.0% | |
| 6 | Alpine | |
| 7 | Koss | |
| 8 | Blaupunkt | |
| 9 | Audiovox | |
| 10 | Panasonic | |
| Top Ten Brands | 81.5% | |
| Car CD Changer Total $108,494,300 | ||
| 1 | Sony | |
| 2 | Alpine | |
| 3 | Pioneer | |
| 4 | JVC | |
| 5 | Kenwood | |
| Top Five Brands | 69.6% | |
| 6 | Panasonic | |
| 7 | Jensen | |
| 8 | Aiwa | |
| 9 | Philips | |
| 10 | Clarion | |
| Top Ten Brands | 82.2% | |
| Car Speakers Total $565,585,800 | ||
| 1 | Pioneer | |
| 2 | Rockford Fosgate | |
| 3 | Kicker | |
| 4 | Infinity | |
| 5 | JL Audio | |
| Top Five Brands | 46.9% | |
| 6 | Kenwood | |
| 7 | Sony | |
| 8 | MTX | |
| 9 | Alpine | |
| 10 | Polk | |
| Top Ten Brands | 74.0% | |
| Car Amplifier Total $326,415,700 | ||
| 1 | Rockford Fosgate | |
| 2 | Kenwood | |
| 3 | Alpine | |
| 4 | MTX | |
| 5 | Sony | |
| Top Five Brands | 63.7% | |
| 6 | Pioneer | |
| 7 | JL Audio | |
| 8 | Kicker | |
| 9 | Phoenix Gold | |
| 10 | Blaupunkt | |
| Top Ten Brands | 84.1% | |
| Car Video Product Total $201,734,900 | ||
| 1 | Sony | |
| 2 | Pioneer | |
| 3 | Alpine | |
| 4 | Panasonic | |
| 5 | Audiovox | |
| Top Five Brands | 70.5% | |
| 6 | Philips | |
| 7 | Kenwood | |
| 8 | Clarion | |
| 9 | Harman Kardon | |
| 10 | JVC | |
| Top Ten Brands | 90.1% | |
| Car Navigation System Total $22,969,760 | ||
| 1 | Kenwood | |
| 2 | Clarion | |
| 3 | Garmin | |
| 4 | Alpine | |
| 5 | Panasonic | |
| Top Five Brands | 69.5% | |
| 6 | Blaupunkt | |
| 7 | Harman Kardon | |
| 8 | Sony | |
| 9 | Philips | |
| 10 | Other | |
| Top Ten Brands | 76.7% | |
| Telecom | ||
| Total Telecom All Categories $7,556,795,000 | ||
| 1 | Motorola | |
| 2 | Panasonic | |
| 3 | Nokia | |
| 4 | AT&T | |
| 5 | Uniden | |
| Top Five Brands | 51.8% | |
| 6 | General Electric | |
| 7 | V Tech | |
| 8 | Samsung | |
| 9 | Bellsouth | |
| 10 | Southwestern Bell | |
| Top Ten Brands | 70.2% | |
| Corded Telephone Total $444,310,200 | ||
| 1 | AT&T | |
| 2 | Southwestern Bell | |
| 3 | General Electric | |
| 4 | Panasonic | |
| 5 | Bellsouth | |
| Top Five Brands | 57.3% | |
| 6 | Conair | |
| 7 | Lenoxx | |
| 8 | NEC | |
| 9 | Bell (Sonecor) | |
| 10 | Durabrand | |
| Top Ten Brands | 72.4% | |
| Corded Phone w/Answering Machine Total $52,357,040 | ||
| 1 | AT&T | |
| 2 | General Electric | |
| 3 | Panasonic | |
| 4 | Southwestern Bell | |
| 5 | Bellsouth | |
| Top Five Brands | 72.2% | |
| 6 | Sony | |
| 7 | Conair | |
| 8 | Nortel | |
| 9 | Sharp | |
| 10 | Bell Atlantic | |
| Top Ten Brands | 80.5% | |
| Cordless & Headset Telephone Total $1,415,144,000 | ||
| 1 | General Electric | |
| 2 | Panasonic | |
| 3 | Uniden | |
| 4 | V Tech | |
| 5 | AT&T | |
| Top Five Brands | 71.7% | |
| 6 | Bellsouth | |
| 7 | Southwestern Bell | |
| 8 | Motorola | |
| 9 | Siemens | |
| 10 | Northwestern Bell | |
| Top Ten Brands | 87.8% | |
| Cordless Phone w/Answering Machine Total $1,295,480,000 | ||
| 1 | Panasonic | |
| 2 | Uniden | |
| 3 | AT&T | |
| 4 | V Tech | |
| 5 | General Electric | |
| Top Five Brands | 84.0% | |
| 6 | Bellsouth | |
| 7 | Southwestern Bell | |
| 8 | Motorola | |
| 9 | Siemens | |
| 10 | Sony | |
| Top Ten Brands | 92.4% | |
| Cellular Headset Total $520,067,700 | ||
| 1 | Nokia | |
| 2 | Motorola | |
| 3 | Plantronics | |
| 4 | Jabra | |
| 5 | Samsung | |
| Top Five Brands | 62.7% | |
| 6 | AT&T | |
| 7 | Ericsson | |
| 8 | LG Electronics | |
| 9 | Audiovox | |
| 10 | Sony | |
| Top Ten Brands | 76.9% | |
| Pager/2way Pager Total $27,390,860 | ||
| 1 | Motorola | |
| 2 | Apollo | |
| 3 | Nixxo | |
| 4 | Rim | |
| 5 | V Tech | |
| Top Five Brands | 73.4% | |
| 6 | Nokia | |
| 7 | I/O Magic | |
| 8 | Acoustic Creations | |
| 9 | Bellsouth | |
| 10 | Arch Communications | |
| Top Ten Brands | 74.9% | |
| Answering Machine Total $102,831,800 | ||
| 1 | AT&T | |
| 2 | General Electric | |
| 3 | Conair | |
| 4 | Panasonic | |
| 5 | Bellsouth | |
| Top Five Brands | 74.9% | |
| 6 | Southwestern Bell | |
| 7 | Sony | |
| 8 | Bell (Sonecor) | |
| 9 | Memorex | |
| 10 | Northwestern Bell | |
| Top Ten Brands | 83.0% | |
| Caller ID Device Total $23,431,710 | ||
| 1 | AT&T | |
| 2 | Southwestern Bell | |
| 3 | Bellsouth | |
| 4 | General Electric | |
| 5 | Northwestern Bell | |
| Top Five Brands | 54.2% | |
| 6 | Cidco | |
| 7 | Uniden | |
| 8 | Microtel | |
| 9 | GTE | |
| 10 | Sony | |
| Top Ten Brands | 58.7% | |
| Telephone Headset Total $97,943,270 | ||
| 1 | Plantronics | |
| 2 | Uniden | |
| 3 | AT&T | |
| 4 | Bell (Sonecor) | |
| 5 | Panasonic | |
| Top Five Brands | 51.2% | |
| 6 | General Electric | |
| 7 | Nokia | |
| 8 | V Tech | |
| 9 | Cygnion Corporation | |
| 10 | Jabra | |
| Top Ten Brands | 65.4% | |
| FRS Radio/ 2 way Radio Total $334,168,200 | ||
| 1 | Motorola | |
| 2 | Cobra | |
| 3 | Audiovox | |
| 4 | Uniden | |
| 5 | Bellsouth | |
| Top Five Brands | 72.6% | |
| 6 | Kenwood | |
| 7 | Midland | |
| 8 | Panasonic | |
| 9 | Columbia | |
| 10 | Sony | |
| Top Ten Brands | 80.1% | |
| Fax Machine Total $366,523,900 | ||
| 1 | Hewlett Packard | |
| 2 | BR | |
| 3 | Panasonic | |
| 4 | Sharp | |
| 5 | Canon | |
| Top Five Brands | 84.5% | |
| 6 | Lexmark | |
| 7 | Toshiba | |
| 8 | Xerox | |
| 9 | Ricoh | |
| 10 | Dell | |
| Top Ten Brands | 87.4% | |
| Imaging | ||
| Total Imaging All Categories $9,038,712,000 | ||
| 1 | Kodak | |
| 2 | Fuji | |
| 3 | Canon | |
| 4 | Sony | |
| 5 | Olympus | |
| Top Five Brands | 71.1% | |
| 6 | Nikon | |
| 7 | Polaroid | |
| 8 | Minolta | |
| 9 | Hewlett Packard | |
| 10 | Vivitar | |
| Top Ten Brands | 87.5% | |
| Camera-Digital Still/Portable Total $3,823,124,000 | ||
| 1 | Sony | |
| 2 | Canon | |
| 3 | Olympus | |
| 4 | Kodak | |
| 5 | Nikon | |
| Top Five Brands | 70.2% | |
| 6 | Fuji | |
| 7 | Hewlett Packard | |
| 8 | Other | |
| 9 | Minolta | |
| 10 | Vivitar | |
| Top Ten Brands | 89.4% | |
| Camera Instant Total $87,457,110 | ||
| 1 | Polaroid | |
| 2 | Fuji | |
| 3 | Kodak | |
| 4 | Keystone | |
| 5 | Orange Micro | |
| Top Five Brands | 99.8% | |
| 6 | Pelikan | |
| 7 | Pele Enterprises | |
| 8 | Peerless-Premier | |
| 9 | PC Notebook | |
| 10 | PC Concepts | |
| Top Ten Brands | 99.8% | |
| Camera-Lens Shutter - 35mm Total $786,307,400 | ||
| 1 | Kodak | |
| 2 | Canon | |
| 3 | Fuji | |
| 4 | Olympus | |
| 5 | Minolta | |
| Top Five Brands | 67.5% | |
| 6 | Nikon | |
| 7 | Vivitar | |
| 8 | Pentax | |
| 9 | Polaroid | |
| 10 | Samsung | |
| Top Ten Brands | 85.4% | |
| Camera-Lens Shutter-APS Form Total $172,128,400 | ||
| 1 | Kodak | |
| 2 | Canon | |
| 3 | Fuji | |
| 4 | Minolta | |
| 5 | Olympus | |
| Top Five Brands | 88.0% | |
| 6 | Nikon | |
| 7 | Polaroid | |
| 8 | Vivitar | |
| 9 | Samsung | |
| 10 | Konica | |
| Top Ten Brands | 94.2% | |
| IT & Devices | ||
| Total IT & Devices All Categories $47,157,940,000 | ||
| 1 | Hewlett Packard | |
| 2 | Dell | |
| 3 | Compaq | |
| 4 | Gateway | |
| 5 | Sony | |
| Top Five Brands | 52.3% | |
| 6 | Lexmark | |
| 7 | Apple | |
| 8 | Epson | |
| 9 | Toshiba | |
| 10 | Canon | |
| Top Ten Brands | 66.7% | |
| Personal Desktop Computer Total $13,604,400,000 | ||
| 1 | Dell | |
| 2 | Hewlett Packard | |
| 3 | Gateway | |
| 4 | Compaq | |
| 5 | Emachines | |
| Top Five Brands | 76.0% | |
| 6 | Apple | |
| 7 | Sony | |
| 8 | IBM | |
| 9 | Intel | |
| 10 | Micron Electronics | |
| Top Ten Brands | 85.5% | |
| Personal Notebook Computer Total $8,589,031,000 | ||
| 1 | Dell | |
| 2 | Toshiba | |
| 3 | Compaq | |
| 4 | Hewlett Packard | |
| 5 | Apple | |
| Top Five Brands | 76.3% | |
| 6 | Sony | |
| 7 | Gateway | |
| 8 | IBM | |
| 9 | Tangent | |
| 10 | Emachines | |
| Top Ten Brands | 94.5% | |
| Scanner Total $425,314,800 | ||
| 1 | Hewlett Packard | |
| 2 | Epson | |
| 3 | Visioneer | |
| 4 | Canon | |
| 5 | Microtek | |
| Top Five Brands | 84.1% | |
| 6 | Mustek | |
| 7 | Umax | |
| 8 | Fujitsu | |
| 9 | Minolta | |
| 10 | BR | |
| Top Ten Brands | 89.9% | |
| Laser Printer Total $616,875,700 | ||
| 1 | Hewlett Packard | |
| 2 | Lexmark | |
| 3 | Xerox | |
| 4 | BR | |
| 5 | Minolta | |
| Top Five Brands | 88.7% | |
| 6 | Epson | |
| 7 | Samsung | |
| 8 | IBM | |
| 9 | Okidata | |
| 10 | Kyocera | |
| Top Ten Brands | 94.7% | |
| Inkjet Printer Total $1,854,228,000 | ||
| 1 | Hewlett Packard | |
| 2 | Epson | |
| 3 | Canon | |
| 4 | Lexmark | |
| 5 | Dell | |
| Top Five Brands | 96.9% | |
| 6 | BR | |
| 7 | Apollo | |
| 8 | Xerox | |
| 9 | Compaq | |
| 10 | Samsung | |
| Top Ten Brands | 97.9% | |
| Multi-Function Device Total $1,767,094,000 | ||
| 1 | Hewlett Packard | |
| 2 | Lexmark | |
| 3 | BR | |
| 4 | Epson | |
| 5 | Canon | |
| Top Five Brands | 95.2% | |
| 6 | Dell | |
| 7 | Sharp | |
| 8 | Compaq | |
| 9 | Xerox | |
| 10 | Hammermill | |
| Top Ten Brands | 98.4% | |
| Computer Monitor Total $3,203,974,000 | ||
| 1 | Other | |
| 2 | Samsung | |
| 3 | Viewsonic | |
| 4 | Dell | |
| 5 | Hewlett Packard | |
| Top Five Brands | 48.0% | |
| 6 | Sony | |
| 7 | Compaq | |
| 8 | KDS | |
| 9 | Envision | |
| 10 | Nec Mitsubishi | |
| Top Ten Brands | 72.3% | |
| Computer Multimedia Speakers Total $247,456,900 | ||
| 1 | Altec | |
| 2 | Creative Labs | |
| 3 | Logitech | |
| 4 | Cyber Acoustics | |
| 5 | Harman Kardon | |
| Top Five Brands | 56.9% | |
| 6 | Labtec | |
| 7 | Klipsch | |
| 8 | Bose | |
| 9 | Sony | |
| 10 | Boston Acoustics | |
| Top Ten Brands | 72.1% | |
| Personal Digital Assistant Total $1,120,274,000 | ||
| 1 | Palm | |
| 2 | Sony | |
| 3 | Compaq | |
| 4 | Dell | |
| 5 | Hewlett Packard | |
| Top Five Brands | 80.3% | |
| 6 | Toshiba | |
| 7 | Handspring | |
| 8 | Casio | |
| 9 | Sharp | |
| 10 | Rim | |
| Top Ten Brands | 92.0% | |
| Personal Organizer Total $28,285,290 | ||
| 1 | Sharp | |
| 2 | Royal Business | |
| 3 | Franklin | |
| 4 | Protege | |
| 5 | Columbia | |
| Top Five Brands | 64.5% | |
| 6 | Cybiko | |
| 7 | Olympus | |
| 8 | 3D Realms | |
| 9 | Audiovox | |
| 10 | Nokia | |
| Top Ten Brands 65.6% | ||
| Source: NPD Techworld, Port Washington, N.Y. ©TWICE 2004 | ||
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