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2000-2001 Market Share Reports By Category

Staff -- TWICE, 1/8/2002

2000-2001 Market Share Reports By Category
With the cooperation of NPDTechworld of Port Washington, N.Y., TWICE is pleased to present unit and dollar share reports for a variety of consumer electronics categories. All information is based on retail point-of-sale data for the periods January through September 2001 vs. January through September 2000. NPDTechworld offers the consumer electronics and information technology industries insight into not only what's selling, but also who's buying, where and why. Data are collected from comprehensive panels representing each industry's key retail and business-to-business distribution channels as well as from the robust NPD Online Consumer Panel of 800,000 people. For more information, visit http://www.NPDtechworld.com.
20002001
BRANDUNIT %DOLLAR %BRANDUNIT %DOLLAR %
HOME AUDIO
CD Players
1Sony33.240.61Sony39.447.4
2Technics11.59.12Technics11.58.6
3Kenwood11.39.03Rca7.74.1
4Rca7.03.54Kenwood6.45.2
5Pioneer6.36.75Yamaha5.05.7
6Yamaha6.17.56JVC4.94.4
7JVC4.94.67Pioneer4.34.6
8Philips4.02.28Philips3.61.9
9Onkyo2.12.79Onkyo2.12.6
10Teac1.91.310Denon1.72.8
CD Recorders
1Philips56.552.11Philips37.637.0
2Pioneer28.527.32Sony11.813.0
3Harman Kardon11.116.03Pioneer11.710.4
4Jvc1.51.74JVC9.810.9
5Yamaha1.11.35Aiwa7.05.9
6Marantz0.50.76Harman Kardon6.37.9
7Teac0.20.27Teac4.73.4
8Onkyo0.10.18Yamaha2.62.9
9Denon1.52.1
10Onkyo1.31.2
Receivers, Amps, /Tuners
1Sony26.322.41Sony28.423.1
2Yamaha14.620.22Yamaha17.023.0
3Technics12.05.43Technics11.75.7
4Pioneer9.96.94Onkyo7.88.8
5Kenwood7.53.95Pioneer6.25.5
6Onkyo7.48.16Kenwood5.52.9
7Denon4.78.67Denon4.99.6
8JVC4.32.98JVC4.43.0
9Aiwa2.91.39Aiwa3.31.4
10Harman Kardon2.03.210Harman Kardon2.63.6
Shelf Systems
1Aiwa22.525.51Aiwa17.518.4
2RCA13.88.42Rca13.98.4
3Philips12.212.03Philips13.612.9
4Panasonic9.310.84Panasonic11.113.5
5Sony8.811.95Sony9.913.2
6Sharp7.55.36Sharp6.25.6
7Audiovox3.61.67JVC6.08.3
8JVC3.34.88Emerson3.81.7
9Emerson2.81.29Audiovox3.81.8
10Sanyo2.71.510Sanyo2.21.1
Home Theater Audio Systems
1Sony42.949.11Sony42.746.1
2Kenwood16.315.92Kenwood13.010.6
3Pioneer6.83.43Panasonic8.49.1
4Aiwa6.65.14Yamaha7.99.5
5Panasonic5.88.25Philips7.36.3
6Yamaha5.16.96Pioneer5.14.7
7JVC4.74.87Aiwa4.72.8
8RCA4.12.48JVC4.13.7
9Sharp1.71.09RCA1.60.9
10Onkyo1.60.710Sherwood1.40.5
Car Audio
In-Dash Cd Players
1Pioneer24.625.71Pioneer20.822.4
2Sony18.017.52Sony19.620.4
3Kenwood14.616.23Jvc12.711.5
4JVC9.48.54Kenwood11.613.6
5Alpine8.611.25Alpine8.311.1
6Jensen5.64.56Jensen6.44.7
7Clarion3.53.67Aiwa5.44.6
8Aiwa3.12.48Road Gear3.21.1
9Panasonic3.03.29Panasonic3.13.2
10Koss2.21.010Clarion2.02.2
CD Changers
1Sony18.719.81Sony22.223.6
2Alpine16.019.12Alpine13.617.8
3Kenwood15.516.23JVC13.413.4
4Pioneer14.414.94Kenwood13.313.8
5JVC11.410.95Pioneer13.213.1
6Audiovox5.23.56Panasonic2.62.8
7Clarion3.53.57Jensen2.31.3
8Jensen2.81.98Audiovox2.21.8
9Panasonic2.82.99Clarion1.71.6
10Eclipse1.31.810Eclipse0.91.3
Cassette Players
1Kenwood17.923.81Sony16.821.8
2Sony15.718.52Kenwood16.622.2
3Pioneer14.616.23Jensen12.99.7
4Jensen11.88.24Pioneer12.715.4
5JVC5.66.65JVC6.87.7
6Alpine4.27.36Alpine3.86.6
7Clarion1.92.87Audiovox1.91.0
8Aiwa1.71.68Panasonic1.21.5
9Audiovox1.60.99Clarion0.91.2
10Sanyo1.11.010Aiwa0.70.6
Amplifiers, Equalizers
1Jensen14.98.11Jensen14.99.2
2Kenwood14.513.82Rockford Fosgate14.819.9
3Rockford Fosgate14.218.83Kenwood13.412.9
4MTX12.215.04MTX10.512.2
5Alpine7.68.65Sony7.88.4
6Sony4.04.56Alpine7.28.3
7Pioneer3.52.67Pioneer5.93.6
8Phoenix Gold3.07.08Eclipse2.03.0
9Audiovox3.00.79Phoenix Gold1.83.2
10JBL2.32.210Audiovox1.80.3
Car Speakers
1Pioneer21.216.91Pioneer20.318.1
2Kenwood8.98.12Jensen10.45.5
3Jensen8.44.43Kenwood7.77.8
4Rockford Fosgate6.77.74Rockford Fosgate6.78.3
5MTX6.48.35Sony6.46.5
6Infinity5.06.06Infinity5.68.3
7Polk4.56.67Polk4.66.0
8Sony4.43.98MTX4.26.0
9JBL4.43.09JBL3.72.3
10Boston Acoustics3.45.810JL Audio2.66.5
Mobile Multimedia
1Audiovox33.620.61Audiovox39.126.4
2Alpine33.245.32Steel Horse21.511.2
3Eclipse7.87.73Alpine16.528.5
4Steel Horse7.03.44Kenwood5.717.4
5Clarion6.05.45Pioneer3.43.9
6Kenwood4.49.26Panasonic2.63.1
7Panasonic2.83.37Clarion2.21.8
8Accele1.71.28Eclipse1.92.4
9Pioneer1.31.49Apex0.90.4
10Magellan0.71.610Rosen0.40.4
Portable/General Audio
Digital Music Players
1Rio46.645.51Rio18.417.2
2D-Link Systems17.812.32D-Link Systems10.05.3
3RCA14.213.83Creative Labs9.814.5
4Sony9.516.14Nike7.68.3
5Creative Labs3.75.25Sony6.89.7
6Sensory Science2.22.56Compaq6.88.0
7Samsung1.71.37RCA6.75.8
8I-Jam Multimedia0.90.48Intel6.08.4
9Compaq0.40.49Samsung5.73.6
10Best Data Products0.10.110Iomega4.95.6
Personal CD Players
1Sony26.233.91Sony27.137.6
2Panasonic9.112.12Philips8.19.7
3Philips8.09.53Panasonic7.59.5
4Aiwa6.28.84RCA5.55.4
5RCA6.05.25Aiwa4.26.2
6Audiovox5.03.76Audiovox3.62.4
7Koss3.42.77Gran Prix3.12.3
8Gran Prix3.42.88Memorex2.32.2
9Memorex2.62.09Koss2.31.6
10Emerson1.01.010Classic2.21.6
CD Boomboxes
1Sony18.323.91Sony16.925.0
2Philips13.715.22Emerson15.412.8
3Emerson13.611.03Philips11.113.3
4Aiwa10.013.34Aiwa6.78.8
5Koss3.93.35Audiovox3.52.4
6RCA3.43.26RCA2.92.9
7Gran Prix2.72.57Sharp2.51.9
8Sanyo2.42.38Sanyo2.52.6
9Memorex2.32.19Venturer1.91.3
10Audiovox1.91.210Gran Prix1.81.4
Miscellaneous Audio
Stereo Headphones
1Sony41.848.01Sony38.144.3
2Koss28.418.72Koss31.121.3
3Aiwa4.54.23Philips10.18.7
4Panasonic4.23.64Jensen5.25.7
5Jensen3.84.15Maxell4.22.2
6Maxell2.71.46Panasonic2.93.0
7Earhugger2.11.47Aiwa2.73.5
8Labtec1.71.28Labtec1.61.2
9Philips1.61.39Earhugger0.60.3
10JVC0.81.910Advent0.53.5
Portable Minidisc
1Sony73.677.81Sony94.895.7
2Sharp18.316.32Sharp4.53.8
3Aiwa3.73.53Aiwa0.30.3
4JVC0.30.3
5Kenwood0.10.0
Color Televisions
CRT Tube Display
1Philips13.710.21Sanyo14.110.1
2RCA12.410.72RCA13.511.3
3Sanyo11.89.13Philips10.57.9
4Sony10.625.04Sony10.226.6
5Panasonic6.37.95Panasonic7.19.5
6Zenith6.15.36Sharp5.64.9
7General Electric5.64.07JVC4.67.0
8Sharp5.34.68Toshiba3.86.0
9Orion4.31.89General Elec3.72.5
10Samsung3.92.710Samsung3.62.8
Projection TV
1Sony26.828.01Sony19.320.0
2Mitsubishi17.120.92Mitsubishi19.323.9
3Hitachi14.014.83Hitachi18.619.0
4Toshiba11.710.14Toshiba14.013.5
5RCA7.65.45RCA9.97.4
6Philips7.25.66Philips6.24.6
7General Elec5.52.97Panasonic4.04.0
8Panasonic4.54.18Samsung3.52.6
9Samsung1.81.59General Elec3.41.8
10Pioneer1.64.410Pioneer1.12.4
Plasma/Flat Panel Display
1Pioneer29.243.21Sony34.729.1
2Sony27.121.92Panasonic23.021.9
3Fujitsu21.315.53Fujitsu15.513.8
4Panasonic7.57.04Pioneer14.123.7
5Philips5.73.05Philips10.17.7
6Runco1.61.86Runco0.81.9
7Marantz0.80.97Proscan0.80.7
8JVC0.10.18Mitsubishi0.40.3
9JVC0.20.2
10Hitachi0.20.2
Digital TV
1Sony32.630.41Sony27.327.3
2Mitsubishi24.625.42Hitachi19.117.8
3Hitachi1210.23Mitsubishi17.921.8
4Toshiba9.47.34Toshiba12.912.1
5Panasonic6.34.95Panasonic9.78.2
6Pioneer6.212.96RCA5.14.2
7RCA3.82.47Samsung3.92.6
8Samsung2.11.68Pioneer1.73.6
9Loewe1.31.29Philips1.71.4
10Sharp0.81.410Proscan0.20.2
VIDEO
Video Cassette Recorders/Players
1Panasonic12.313.81Panasonic14.215.3
2Philips8.58.12Sony11.616.5
3Sony7.911.83Orion8.15.7
4Symphonic7.45.14Philips7.77.1
5RCA6.06.05Emerson7.45.8
6Jvc5.88.06Sharp4.84.0
7Sanyo5.75.07Sanyo4.64.3
8Orion5.43.78Toshiba4.54.2
9Emerson5.13.99JVC4.46.1
10Sharp4.53.710RCA4.44.5
VHS Hi-Fi VCRs
1Sony15.019.41Sony21.226.7
2Panasonic14.816.02Panasonic14.115.3
3JVC7.98.13Philips6.45.9
4Philips6.96.74Toshiba5.85.1
5RCA6.16.05Magnavox5.54.6
6Toshiba5.15.06JVC5.25.3
7Symphonic5.13.37Emerson5.23.8
8Sharp4.63.48General Elec4.53.7
9Sanyo4.13.89RCA4.44.4
10Mitsubishi3.63.910Orion4.33.0
2-Head Mono VCRs
1Orion24.824.51Orion36.734.2
2Symphonic15.914.12Symphonic10.610.1
3RCA7.98.73Panasonic10.311.6
4Panasonic7.88.54RCA8.29.0
5Sanyo7.48.05Sanyo8.09.1
6Sylvania6.97.16Sylvania6.57.0
7Funai4.03.87Funai5.35.1
8Magnavox3.74.08Allegro4.23.8
9Emerson3.73.39Philips2.32.4
10Philips3.43.910Magnavox1.61.5
4-Head Mono VCRs
1Philips14.414.51Panasonic16.718.2
2Panasonic10.912.22Emerson14.913.3
3Emerson9.38.33Philips12.612.8
4Sanyo7.77.34Sharp10.69.9
5Sharp7.26.85Sanyo5.25.6
6General Electric7.27.66General Electric5.15.5
7Symphonic6.85.87Symphonic4.84.0
8Hitachi6.05.68Toshiba4.13.8
9RCA5.05.79Hitachi3.73.8
10Orion3.73.210RCA3.03.7
Camcorders
1Sony41.549.21Sony48.255.6
2Panasonic19.316.92Panasonic15.413.1
3JVC16.517.23JVC15.315.4
4Sharp10.17.04Sharp8.55.8
5RCA5.63.45RCA4.93.3
6Canon3.84.36Canon3.84.7
7Quasar1.30.97Samsung1.50.9
8Samsung1.10.58Quasar1.10.6
9Hitachi0.70.59Hitachi0.50.4
VHS-C Camcorders
1Panasonic58.964.51Panasonic56.561.2
2JVC25.322.42JVC20.218.0
3RCA11.58.93RCA18.016.2
4Quasar4.34.24Quasar4.63.9
8MM Camcorders
1Sony67.271.71Sharp31.635.1
2Sharp19.317.62Sony28.430.5
3Canon7.66.43Canon14.313.1
4Samsung3.92.54Samsung10.510.5
5Hitachi1.71.65Hitachi2.52.9
6RCA0.10.16RCA0.20.1
HI8 Camcorders
1Sony62.670.61Sony80.983.2
2Sharp33.125.62Sharp13.612.6
3Canon2.82.53Canon2.62.0
4Hitachi1.31.24Samsung2.31.8
5Hitachi0.60.5
TV Combination
1Symphonic19.015.71Panasonic19.425.8
2Panasonic17.522.92Symphonic15.612.5
3Philips12.512.73Philips11.611.7
4Zenith8.58.04Sylvania7.76.4
5General Elec6.35.55Toshiba6.06.7
6Samsung4.64.16Zenith4.85.0
7Quasar3.63.27Samsung4.74.0
8Sylvania3.53.18Funai3.22.9
9RCA3.03.99General Electric3.12.8
10Toshiba2.72.610RCA2.73.4
DVD Players/Recorders
1Sony29.535.01Sony22.328.1
2Toshiba10.710.62Apex12.97.3
3RCA8.16.33Panasonic9.611.7
4Panasonic7.09.04Toshiba9.58.9
5Pioneer5.97.45Samsung7.46.2
6General Elec5.63.36RCA5.44.8
7Philips4.73.67JVC4.34.7
8JVC4.54.88Philips4.23.9
9Samsung4.42.99Pioneer3.95.2
10Oritron4.22.310General Electric3.72.7
Home DVD Players/Recorders
1Sony29.836.21Sony22.629.3
2Toshiba10.811.12Apex13.17.7
3RCA8.26.63Toshiba9.69.1
4Panasonic6.46.94Panasonic9.09.9
5Pioneer5.76.75Samsung7.56.5
6General Elec5.73.46RCA5.44.8
7Philips4.73.87JVC4.45.0
8JVC4.65.08Philips4.24.1
9Samsung4.43.09Pioneer3.95.2
10Oritron4.32.410General Electric3.82.9
Portable DVD Players
1Panasonic57.354.41Panasonic45.444.6
2Pioneer17.521.42Aiwa18.415.1
3Sony6.28.73Audiovox12.79.9
4Aiwa5.73.84RCA5.24.8
5Sharp5.25.65Pioneer4.36.0
6Toshiba3.75.2
7Sony3.47.0
8Sharp3.24.1
Digital Set-Top Boxes
1RCA81.974.51Mitsubishi38.344.1
Digital Set-Top Boxes
2Mitsubishi5.67.22RCA24.017.7
3Panasonic4.76.73Sony22.323.4
4Proscan2.72.34Toshiba7.46.9
5Pioneer1.75.75Panasonic6.76.9
6Sharp0.30.96Samsung0.10.1
7Unity Motion0.20.17Proscan0.10.0
8Pioneer0.10.2
Remote Controls
1RCA39.534.01RCA41.536.7
2One For All19.716.52One For All21.416.3
3Zenith13.211.53Zenith10.08.8
4Magnavox12.09.54Magnavox9.47.8
5Sony5.110.95Sony5.413.1
6Recoton1.41.56Gemini2.61.9
7Gemini0.80.77Recoton1.31.0
8Jensen0.10.18Philips0.14.1
9Marantz0.14.49Jensen0.10.1
10Philips0.13.710Kash N Gold0.10.2
Personal Video Recorders
1Philips58.153.31Sony44.047.9
2Sony27.826.92Philips29.424.4
3Panasonic14.019.73RCA10.111.0
4Panasonic8.610.1
Phones
Cordless Phones
1General Electric23.816.51General Electric27.621.2
2V Tech16.215.62V Tech16.115.1
3Uniden13.111.73Uniden9.59.8
4Panasonic9.917.34AT&T9.38.8
5Sony9.713.75Sony9.112.0
6Bellsouth9.16.36Panasonic8.113.8
7AT&T7.57.47Bellsouth7.64.7
8Southwestern Bell3.12.68Northwestern Bell3.82.9
9Northwestern Bell2.72.29Southwestern Bell2.82.8
10Toshiba1.41.710Ibm1.62.2
Two-Way Radios
1Motorola42.455.81Motorola28.640.6
2Ranger26.512.82Ranger23.912.3
3Cobra14.115.93Cobra14.818.6
4Audiovox4.93.94Audiovox12.812.4
5Gran Prix2.31.05Bellsouth4.93.2
6Laral Group1.01.26Uniden2.61.8
7Bellsouth0.80.57General Electric2.61.5
8General Electric0.30.48Laral Group0.40.6
9Uniden0.30.39Conair0.40.2
10Midland0.20.310Gran Prix0.30.1

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