2000-2001 Market Share Reports By Category
Staff -- TWICE, 1/8/2002
2000-2001 Market Share Reports By CategoryWith the cooperation of NPDTechworld of Port Washington, N.Y., TWICE is pleased to present unit and dollar share reports for a variety of consumer electronics categories. All information is based on retail point-of-sale data for the periods January through September 2001 vs. January through September 2000. NPDTechworld offers the consumer electronics and information technology industries insight into not only what's selling, but also who's buying, where and why. Data are collected from comprehensive panels representing each industry's key retail and business-to-business distribution channels as well as from the robust NPD Online Consumer Panel of 800,000 people. For more information, visit http://www.NPDtechworld.com.
| 2000 | 2001 | ||||||
| BRAND | UNIT % | DOLLAR % | BRAND | UNIT % | DOLLAR % | ||
| HOME AUDIO | |||||||
| CD Players | |||||||
| 1 | Sony | 33.2 | 40.6 | 1 | Sony | 39.4 | 47.4 |
| 2 | Technics | 11.5 | 9.1 | 2 | Technics | 11.5 | 8.6 |
| 3 | Kenwood | 11.3 | 9.0 | 3 | Rca | 7.7 | 4.1 |
| 4 | Rca | 7.0 | 3.5 | 4 | Kenwood | 6.4 | 5.2 |
| 5 | Pioneer | 6.3 | 6.7 | 5 | Yamaha | 5.0 | 5.7 |
| 6 | Yamaha | 6.1 | 7.5 | 6 | JVC | 4.9 | 4.4 |
| 7 | JVC | 4.9 | 4.6 | 7 | Pioneer | 4.3 | 4.6 |
| 8 | Philips | 4.0 | 2.2 | 8 | Philips | 3.6 | 1.9 |
| 9 | Onkyo | 2.1 | 2.7 | 9 | Onkyo | 2.1 | 2.6 |
| 10 | Teac | 1.9 | 1.3 | 10 | Denon | 1.7 | 2.8 |
| CD Recorders | |||||||
| 1 | Philips | 56.5 | 52.1 | 1 | Philips | 37.6 | 37.0 |
| 2 | Pioneer | 28.5 | 27.3 | 2 | Sony | 11.8 | 13.0 |
| 3 | Harman Kardon | 11.1 | 16.0 | 3 | Pioneer | 11.7 | 10.4 |
| 4 | Jvc | 1.5 | 1.7 | 4 | JVC | 9.8 | 10.9 |
| 5 | Yamaha | 1.1 | 1.3 | 5 | Aiwa | 7.0 | 5.9 |
| 6 | Marantz | 0.5 | 0.7 | 6 | Harman Kardon | 6.3 | 7.9 |
| 7 | Teac | 0.2 | 0.2 | 7 | Teac | 4.7 | 3.4 |
| 8 | Onkyo | 0.1 | 0.1 | 8 | Yamaha | 2.6 | 2.9 |
| 9 | Denon | 1.5 | 2.1 | ||||
| 10 | Onkyo | 1.3 | 1.2 | ||||
| Receivers, Amps, /Tuners | |||||||
| 1 | Sony | 26.3 | 22.4 | 1 | Sony | 28.4 | 23.1 |
| 2 | Yamaha | 14.6 | 20.2 | 2 | Yamaha | 17.0 | 23.0 |
| 3 | Technics | 12.0 | 5.4 | 3 | Technics | 11.7 | 5.7 |
| 4 | Pioneer | 9.9 | 6.9 | 4 | Onkyo | 7.8 | 8.8 |
| 5 | Kenwood | 7.5 | 3.9 | 5 | Pioneer | 6.2 | 5.5 |
| 6 | Onkyo | 7.4 | 8.1 | 6 | Kenwood | 5.5 | 2.9 |
| 7 | Denon | 4.7 | 8.6 | 7 | Denon | 4.9 | 9.6 |
| 8 | JVC | 4.3 | 2.9 | 8 | JVC | 4.4 | 3.0 |
| 9 | Aiwa | 2.9 | 1.3 | 9 | Aiwa | 3.3 | 1.4 |
| 10 | Harman Kardon | 2.0 | 3.2 | 10 | Harman Kardon | 2.6 | 3.6 |
| Shelf Systems | |||||||
| 1 | Aiwa | 22.5 | 25.5 | 1 | Aiwa | 17.5 | 18.4 |
| 2 | RCA | 13.8 | 8.4 | 2 | Rca | 13.9 | 8.4 |
| 3 | Philips | 12.2 | 12.0 | 3 | Philips | 13.6 | 12.9 |
| 4 | Panasonic | 9.3 | 10.8 | 4 | Panasonic | 11.1 | 13.5 |
| 5 | Sony | 8.8 | 11.9 | 5 | Sony | 9.9 | 13.2 |
| 6 | Sharp | 7.5 | 5.3 | 6 | Sharp | 6.2 | 5.6 |
| 7 | Audiovox | 3.6 | 1.6 | 7 | JVC | 6.0 | 8.3 |
| 8 | JVC | 3.3 | 4.8 | 8 | Emerson | 3.8 | 1.7 |
| 9 | Emerson | 2.8 | 1.2 | 9 | Audiovox | 3.8 | 1.8 |
| 10 | Sanyo | 2.7 | 1.5 | 10 | Sanyo | 2.2 | 1.1 |
| Home Theater Audio Systems | |||||||
| 1 | Sony | 42.9 | 49.1 | 1 | Sony | 42.7 | 46.1 |
| 2 | Kenwood | 16.3 | 15.9 | 2 | Kenwood | 13.0 | 10.6 |
| 3 | Pioneer | 6.8 | 3.4 | 3 | Panasonic | 8.4 | 9.1 |
| 4 | Aiwa | 6.6 | 5.1 | 4 | Yamaha | 7.9 | 9.5 |
| 5 | Panasonic | 5.8 | 8.2 | 5 | Philips | 7.3 | 6.3 |
| 6 | Yamaha | 5.1 | 6.9 | 6 | Pioneer | 5.1 | 4.7 |
| 7 | JVC | 4.7 | 4.8 | 7 | Aiwa | 4.7 | 2.8 |
| 8 | RCA | 4.1 | 2.4 | 8 | JVC | 4.1 | 3.7 |
| 9 | Sharp | 1.7 | 1.0 | 9 | RCA | 1.6 | 0.9 |
| 10 | Onkyo | 1.6 | 0.7 | 10 | Sherwood | 1.4 | 0.5 |
| Car Audio | |||||||
| In-Dash Cd Players | |||||||
| 1 | Pioneer | 24.6 | 25.7 | 1 | Pioneer | 20.8 | 22.4 |
| 2 | Sony | 18.0 | 17.5 | 2 | Sony | 19.6 | 20.4 |
| 3 | Kenwood | 14.6 | 16.2 | 3 | Jvc | 12.7 | 11.5 |
| 4 | JVC | 9.4 | 8.5 | 4 | Kenwood | 11.6 | 13.6 |
| 5 | Alpine | 8.6 | 11.2 | 5 | Alpine | 8.3 | 11.1 |
| 6 | Jensen | 5.6 | 4.5 | 6 | Jensen | 6.4 | 4.7 |
| 7 | Clarion | 3.5 | 3.6 | 7 | Aiwa | 5.4 | 4.6 |
| 8 | Aiwa | 3.1 | 2.4 | 8 | Road Gear | 3.2 | 1.1 |
| 9 | Panasonic | 3.0 | 3.2 | 9 | Panasonic | 3.1 | 3.2 |
| 10 | Koss | 2.2 | 1.0 | 10 | Clarion | 2.0 | 2.2 |
| CD Changers | |||||||
| 1 | Sony | 18.7 | 19.8 | 1 | Sony | 22.2 | 23.6 |
| 2 | Alpine | 16.0 | 19.1 | 2 | Alpine | 13.6 | 17.8 |
| 3 | Kenwood | 15.5 | 16.2 | 3 | JVC | 13.4 | 13.4 |
| 4 | Pioneer | 14.4 | 14.9 | 4 | Kenwood | 13.3 | 13.8 |
| 5 | JVC | 11.4 | 10.9 | 5 | Pioneer | 13.2 | 13.1 |
| 6 | Audiovox | 5.2 | 3.5 | 6 | Panasonic | 2.6 | 2.8 |
| 7 | Clarion | 3.5 | 3.5 | 7 | Jensen | 2.3 | 1.3 |
| 8 | Jensen | 2.8 | 1.9 | 8 | Audiovox | 2.2 | 1.8 |
| 9 | Panasonic | 2.8 | 2.9 | 9 | Clarion | 1.7 | 1.6 |
| 10 | Eclipse | 1.3 | 1.8 | 10 | Eclipse | 0.9 | 1.3 |
| Cassette Players | |||||||
| 1 | Kenwood | 17.9 | 23.8 | 1 | Sony | 16.8 | 21.8 |
| 2 | Sony | 15.7 | 18.5 | 2 | Kenwood | 16.6 | 22.2 |
| 3 | Pioneer | 14.6 | 16.2 | 3 | Jensen | 12.9 | 9.7 |
| 4 | Jensen | 11.8 | 8.2 | 4 | Pioneer | 12.7 | 15.4 |
| 5 | JVC | 5.6 | 6.6 | 5 | JVC | 6.8 | 7.7 |
| 6 | Alpine | 4.2 | 7.3 | 6 | Alpine | 3.8 | 6.6 |
| 7 | Clarion | 1.9 | 2.8 | 7 | Audiovox | 1.9 | 1.0 |
| 8 | Aiwa | 1.7 | 1.6 | 8 | Panasonic | 1.2 | 1.5 |
| 9 | Audiovox | 1.6 | 0.9 | 9 | Clarion | 0.9 | 1.2 |
| 10 | Sanyo | 1.1 | 1.0 | 10 | Aiwa | 0.7 | 0.6 |
| Amplifiers, Equalizers | |||||||
| 1 | Jensen | 14.9 | 8.1 | 1 | Jensen | 14.9 | 9.2 |
| 2 | Kenwood | 14.5 | 13.8 | 2 | Rockford Fosgate | 14.8 | 19.9 |
| 3 | Rockford Fosgate | 14.2 | 18.8 | 3 | Kenwood | 13.4 | 12.9 |
| 4 | MTX | 12.2 | 15.0 | 4 | MTX | 10.5 | 12.2 |
| 5 | Alpine | 7.6 | 8.6 | 5 | Sony | 7.8 | 8.4 |
| 6 | Sony | 4.0 | 4.5 | 6 | Alpine | 7.2 | 8.3 |
| 7 | Pioneer | 3.5 | 2.6 | 7 | Pioneer | 5.9 | 3.6 |
| 8 | Phoenix Gold | 3.0 | 7.0 | 8 | Eclipse | 2.0 | 3.0 |
| 9 | Audiovox | 3.0 | 0.7 | 9 | Phoenix Gold | 1.8 | 3.2 |
| 10 | JBL | 2.3 | 2.2 | 10 | Audiovox | 1.8 | 0.3 |
| Car Speakers | |||||||
| 1 | Pioneer | 21.2 | 16.9 | 1 | Pioneer | 20.3 | 18.1 |
| 2 | Kenwood | 8.9 | 8.1 | 2 | Jensen | 10.4 | 5.5 |
| 3 | Jensen | 8.4 | 4.4 | 3 | Kenwood | 7.7 | 7.8 |
| 4 | Rockford Fosgate | 6.7 | 7.7 | 4 | Rockford Fosgate | 6.7 | 8.3 |
| 5 | MTX | 6.4 | 8.3 | 5 | Sony | 6.4 | 6.5 |
| 6 | Infinity | 5.0 | 6.0 | 6 | Infinity | 5.6 | 8.3 |
| 7 | Polk | 4.5 | 6.6 | 7 | Polk | 4.6 | 6.0 |
| 8 | Sony | 4.4 | 3.9 | 8 | MTX | 4.2 | 6.0 |
| 9 | JBL | 4.4 | 3.0 | 9 | JBL | 3.7 | 2.3 |
| 10 | Boston Acoustics | 3.4 | 5.8 | 10 | JL Audio | 2.6 | 6.5 |
| Mobile Multimedia | |||||||
| 1 | Audiovox | 33.6 | 20.6 | 1 | Audiovox | 39.1 | 26.4 |
| 2 | Alpine | 33.2 | 45.3 | 2 | Steel Horse | 21.5 | 11.2 |
| 3 | Eclipse | 7.8 | 7.7 | 3 | Alpine | 16.5 | 28.5 |
| 4 | Steel Horse | 7.0 | 3.4 | 4 | Kenwood | 5.7 | 17.4 |
| 5 | Clarion | 6.0 | 5.4 | 5 | Pioneer | 3.4 | 3.9 |
| 6 | Kenwood | 4.4 | 9.2 | 6 | Panasonic | 2.6 | 3.1 |
| 7 | Panasonic | 2.8 | 3.3 | 7 | Clarion | 2.2 | 1.8 |
| 8 | Accele | 1.7 | 1.2 | 8 | Eclipse | 1.9 | 2.4 |
| 9 | Pioneer | 1.3 | 1.4 | 9 | Apex | 0.9 | 0.4 |
| 10 | Magellan | 0.7 | 1.6 | 10 | Rosen | 0.4 | 0.4 |
| Portable/General Audio | |||||||
| Digital Music Players | |||||||
| 1 | Rio | 46.6 | 45.5 | 1 | Rio | 18.4 | 17.2 |
| 2 | D-Link Systems | 17.8 | 12.3 | 2 | D-Link Systems | 10.0 | 5.3 |
| 3 | RCA | 14.2 | 13.8 | 3 | Creative Labs | 9.8 | 14.5 |
| 4 | Sony | 9.5 | 16.1 | 4 | Nike | 7.6 | 8.3 |
| 5 | Creative Labs | 3.7 | 5.2 | 5 | Sony | 6.8 | 9.7 |
| 6 | Sensory Science | 2.2 | 2.5 | 6 | Compaq | 6.8 | 8.0 |
| 7 | Samsung | 1.7 | 1.3 | 7 | RCA | 6.7 | 5.8 |
| 8 | I-Jam Multimedia | 0.9 | 0.4 | 8 | Intel | 6.0 | 8.4 |
| 9 | Compaq | 0.4 | 0.4 | 9 | Samsung | 5.7 | 3.6 |
| 10 | Best Data Products | 0.1 | 0.1 | 10 | Iomega | 4.9 | 5.6 |
| Personal CD Players | |||||||
| 1 | Sony | 26.2 | 33.9 | 1 | Sony | 27.1 | 37.6 |
| 2 | Panasonic | 9.1 | 12.1 | 2 | Philips | 8.1 | 9.7 |
| 3 | Philips | 8.0 | 9.5 | 3 | Panasonic | 7.5 | 9.5 |
| 4 | Aiwa | 6.2 | 8.8 | 4 | RCA | 5.5 | 5.4 |
| 5 | RCA | 6.0 | 5.2 | 5 | Aiwa | 4.2 | 6.2 |
| 6 | Audiovox | 5.0 | 3.7 | 6 | Audiovox | 3.6 | 2.4 |
| 7 | Koss | 3.4 | 2.7 | 7 | Gran Prix | 3.1 | 2.3 |
| 8 | Gran Prix | 3.4 | 2.8 | 8 | Memorex | 2.3 | 2.2 |
| 9 | Memorex | 2.6 | 2.0 | 9 | Koss | 2.3 | 1.6 |
| 10 | Emerson | 1.0 | 1.0 | 10 | Classic | 2.2 | 1.6 |
| CD Boomboxes | |||||||
| 1 | Sony | 18.3 | 23.9 | 1 | Sony | 16.9 | 25.0 |
| 2 | Philips | 13.7 | 15.2 | 2 | Emerson | 15.4 | 12.8 |
| 3 | Emerson | 13.6 | 11.0 | 3 | Philips | 11.1 | 13.3 |
| 4 | Aiwa | 10.0 | 13.3 | 4 | Aiwa | 6.7 | 8.8 |
| 5 | Koss | 3.9 | 3.3 | 5 | Audiovox | 3.5 | 2.4 |
| 6 | RCA | 3.4 | 3.2 | 6 | RCA | 2.9 | 2.9 |
| 7 | Gran Prix | 2.7 | 2.5 | 7 | Sharp | 2.5 | 1.9 |
| 8 | Sanyo | 2.4 | 2.3 | 8 | Sanyo | 2.5 | 2.6 |
| 9 | Memorex | 2.3 | 2.1 | 9 | Venturer | 1.9 | 1.3 |
| 10 | Audiovox | 1.9 | 1.2 | 10 | Gran Prix | 1.8 | 1.4 |
| Miscellaneous Audio | |||||||
| Stereo Headphones | |||||||
| 1 | Sony | 41.8 | 48.0 | 1 | Sony | 38.1 | 44.3 |
| 2 | Koss | 28.4 | 18.7 | 2 | Koss | 31.1 | 21.3 |
| 3 | Aiwa | 4.5 | 4.2 | 3 | Philips | 10.1 | 8.7 |
| 4 | Panasonic | 4.2 | 3.6 | 4 | Jensen | 5.2 | 5.7 |
| 5 | Jensen | 3.8 | 4.1 | 5 | Maxell | 4.2 | 2.2 |
| 6 | Maxell | 2.7 | 1.4 | 6 | Panasonic | 2.9 | 3.0 |
| 7 | Earhugger | 2.1 | 1.4 | 7 | Aiwa | 2.7 | 3.5 |
| 8 | Labtec | 1.7 | 1.2 | 8 | Labtec | 1.6 | 1.2 |
| 9 | Philips | 1.6 | 1.3 | 9 | Earhugger | 0.6 | 0.3 |
| 10 | JVC | 0.8 | 1.9 | 10 | Advent | 0.5 | 3.5 |
| Portable Minidisc | |||||||
| 1 | Sony | 73.6 | 77.8 | 1 | Sony | 94.8 | 95.7 |
| 2 | Sharp | 18.3 | 16.3 | 2 | Sharp | 4.5 | 3.8 |
| 3 | Aiwa | 3.7 | 3.5 | 3 | Aiwa | 0.3 | 0.3 |
| 4 | JVC | 0.3 | 0.3 | ||||
| 5 | Kenwood | 0.1 | 0.0 | ||||
| Color Televisions | |||||||
| CRT Tube Display | |||||||
| 1 | Philips | 13.7 | 10.2 | 1 | Sanyo | 14.1 | 10.1 |
| 2 | RCA | 12.4 | 10.7 | 2 | RCA | 13.5 | 11.3 |
| 3 | Sanyo | 11.8 | 9.1 | 3 | Philips | 10.5 | 7.9 |
| 4 | Sony | 10.6 | 25.0 | 4 | Sony | 10.2 | 26.6 |
| 5 | Panasonic | 6.3 | 7.9 | 5 | Panasonic | 7.1 | 9.5 |
| 6 | Zenith | 6.1 | 5.3 | 6 | Sharp | 5.6 | 4.9 |
| 7 | General Electric | 5.6 | 4.0 | 7 | JVC | 4.6 | 7.0 |
| 8 | Sharp | 5.3 | 4.6 | 8 | Toshiba | 3.8 | 6.0 |
| 9 | Orion | 4.3 | 1.8 | 9 | General Elec | 3.7 | 2.5 |
| 10 | Samsung | 3.9 | 2.7 | 10 | Samsung | 3.6 | 2.8 |
| Projection TV | |||||||
| 1 | Sony | 26.8 | 28.0 | 1 | Sony | 19.3 | 20.0 |
| 2 | Mitsubishi | 17.1 | 20.9 | 2 | Mitsubishi | 19.3 | 23.9 |
| 3 | Hitachi | 14.0 | 14.8 | 3 | Hitachi | 18.6 | 19.0 |
| 4 | Toshiba | 11.7 | 10.1 | 4 | Toshiba | 14.0 | 13.5 |
| 5 | RCA | 7.6 | 5.4 | 5 | RCA | 9.9 | 7.4 |
| 6 | Philips | 7.2 | 5.6 | 6 | Philips | 6.2 | 4.6 |
| 7 | General Elec | 5.5 | 2.9 | 7 | Panasonic | 4.0 | 4.0 |
| 8 | Panasonic | 4.5 | 4.1 | 8 | Samsung | 3.5 | 2.6 |
| 9 | Samsung | 1.8 | 1.5 | 9 | General Elec | 3.4 | 1.8 |
| 10 | Pioneer | 1.6 | 4.4 | 10 | Pioneer | 1.1 | 2.4 |
| Plasma/Flat Panel Display | |||||||
| 1 | Pioneer | 29.2 | 43.2 | 1 | Sony | 34.7 | 29.1 |
| 2 | Sony | 27.1 | 21.9 | 2 | Panasonic | 23.0 | 21.9 |
| 3 | Fujitsu | 21.3 | 15.5 | 3 | Fujitsu | 15.5 | 13.8 |
| 4 | Panasonic | 7.5 | 7.0 | 4 | Pioneer | 14.1 | 23.7 |
| 5 | Philips | 5.7 | 3.0 | 5 | Philips | 10.1 | 7.7 |
| 6 | Runco | 1.6 | 1.8 | 6 | Runco | 0.8 | 1.9 |
| 7 | Marantz | 0.8 | 0.9 | 7 | Proscan | 0.8 | 0.7 |
| 8 | JVC | 0.1 | 0.1 | 8 | Mitsubishi | 0.4 | 0.3 |
| 9 | JVC | 0.2 | 0.2 | ||||
| 10 | Hitachi | 0.2 | 0.2 | ||||
| Digital TV | |||||||
| 1 | Sony | 32.6 | 30.4 | 1 | Sony | 27.3 | 27.3 |
| 2 | Mitsubishi | 24.6 | 25.4 | 2 | Hitachi | 19.1 | 17.8 |
| 3 | Hitachi | 12 | 10.2 | 3 | Mitsubishi | 17.9 | 21.8 |
| 4 | Toshiba | 9.4 | 7.3 | 4 | Toshiba | 12.9 | 12.1 |
| 5 | Panasonic | 6.3 | 4.9 | 5 | Panasonic | 9.7 | 8.2 |
| 6 | Pioneer | 6.2 | 12.9 | 6 | RCA | 5.1 | 4.2 |
| 7 | RCA | 3.8 | 2.4 | 7 | Samsung | 3.9 | 2.6 |
| 8 | Samsung | 2.1 | 1.6 | 8 | Pioneer | 1.7 | 3.6 |
| 9 | Loewe | 1.3 | 1.2 | 9 | Philips | 1.7 | 1.4 |
| 10 | Sharp | 0.8 | 1.4 | 10 | Proscan | 0.2 | 0.2 |
| VIDEO | |||||||
| Video Cassette Recorders/Players | |||||||
| 1 | Panasonic | 12.3 | 13.8 | 1 | Panasonic | 14.2 | 15.3 |
| 2 | Philips | 8.5 | 8.1 | 2 | Sony | 11.6 | 16.5 |
| 3 | Sony | 7.9 | 11.8 | 3 | Orion | 8.1 | 5.7 |
| 4 | Symphonic | 7.4 | 5.1 | 4 | Philips | 7.7 | 7.1 |
| 5 | RCA | 6.0 | 6.0 | 5 | Emerson | 7.4 | 5.8 |
| 6 | Jvc | 5.8 | 8.0 | 6 | Sharp | 4.8 | 4.0 |
| 7 | Sanyo | 5.7 | 5.0 | 7 | Sanyo | 4.6 | 4.3 |
| 8 | Orion | 5.4 | 3.7 | 8 | Toshiba | 4.5 | 4.2 |
| 9 | Emerson | 5.1 | 3.9 | 9 | JVC | 4.4 | 6.1 |
| 10 | Sharp | 4.5 | 3.7 | 10 | RCA | 4.4 | 4.5 |
| VHS Hi-Fi VCRs | |||||||
| 1 | Sony | 15.0 | 19.4 | 1 | Sony | 21.2 | 26.7 |
| 2 | Panasonic | 14.8 | 16.0 | 2 | Panasonic | 14.1 | 15.3 |
| 3 | JVC | 7.9 | 8.1 | 3 | Philips | 6.4 | 5.9 |
| 4 | Philips | 6.9 | 6.7 | 4 | Toshiba | 5.8 | 5.1 |
| 5 | RCA | 6.1 | 6.0 | 5 | Magnavox | 5.5 | 4.6 |
| 6 | Toshiba | 5.1 | 5.0 | 6 | JVC | 5.2 | 5.3 |
| 7 | Symphonic | 5.1 | 3.3 | 7 | Emerson | 5.2 | 3.8 |
| 8 | Sharp | 4.6 | 3.4 | 8 | General Elec | 4.5 | 3.7 |
| 9 | Sanyo | 4.1 | 3.8 | 9 | RCA | 4.4 | 4.4 |
| 10 | Mitsubishi | 3.6 | 3.9 | 10 | Orion | 4.3 | 3.0 |
| 2-Head Mono VCRs | |||||||
| 1 | Orion | 24.8 | 24.5 | 1 | Orion | 36.7 | 34.2 |
| 2 | Symphonic | 15.9 | 14.1 | 2 | Symphonic | 10.6 | 10.1 |
| 3 | RCA | 7.9 | 8.7 | 3 | Panasonic | 10.3 | 11.6 |
| 4 | Panasonic | 7.8 | 8.5 | 4 | RCA | 8.2 | 9.0 |
| 5 | Sanyo | 7.4 | 8.0 | 5 | Sanyo | 8.0 | 9.1 |
| 6 | Sylvania | 6.9 | 7.1 | 6 | Sylvania | 6.5 | 7.0 |
| 7 | Funai | 4.0 | 3.8 | 7 | Funai | 5.3 | 5.1 |
| 8 | Magnavox | 3.7 | 4.0 | 8 | Allegro | 4.2 | 3.8 |
| 9 | Emerson | 3.7 | 3.3 | 9 | Philips | 2.3 | 2.4 |
| 10 | Philips | 3.4 | 3.9 | 10 | Magnavox | 1.6 | 1.5 |
| 4-Head Mono VCRs | |||||||
| 1 | Philips | 14.4 | 14.5 | 1 | Panasonic | 16.7 | 18.2 |
| 2 | Panasonic | 10.9 | 12.2 | 2 | Emerson | 14.9 | 13.3 |
| 3 | Emerson | 9.3 | 8.3 | 3 | Philips | 12.6 | 12.8 |
| 4 | Sanyo | 7.7 | 7.3 | 4 | Sharp | 10.6 | 9.9 |
| 5 | Sharp | 7.2 | 6.8 | 5 | Sanyo | 5.2 | 5.6 |
| 6 | General Electric | 7.2 | 7.6 | 6 | General Electric | 5.1 | 5.5 |
| 7 | Symphonic | 6.8 | 5.8 | 7 | Symphonic | 4.8 | 4.0 |
| 8 | Hitachi | 6.0 | 5.6 | 8 | Toshiba | 4.1 | 3.8 |
| 9 | RCA | 5.0 | 5.7 | 9 | Hitachi | 3.7 | 3.8 |
| 10 | Orion | 3.7 | 3.2 | 10 | RCA | 3.0 | 3.7 |
| Camcorders | |||||||
| 1 | Sony | 41.5 | 49.2 | 1 | Sony | 48.2 | 55.6 |
| 2 | Panasonic | 19.3 | 16.9 | 2 | Panasonic | 15.4 | 13.1 |
| 3 | JVC | 16.5 | 17.2 | 3 | JVC | 15.3 | 15.4 |
| 4 | Sharp | 10.1 | 7.0 | 4 | Sharp | 8.5 | 5.8 |
| 5 | RCA | 5.6 | 3.4 | 5 | RCA | 4.9 | 3.3 |
| 6 | Canon | 3.8 | 4.3 | 6 | Canon | 3.8 | 4.7 |
| 7 | Quasar | 1.3 | 0.9 | 7 | Samsung | 1.5 | 0.9 |
| 8 | Samsung | 1.1 | 0.5 | 8 | Quasar | 1.1 | 0.6 |
| 9 | Hitachi | 0.7 | 0.5 | 9 | Hitachi | 0.5 | 0.4 |
| VHS-C Camcorders | |||||||
| 1 | Panasonic | 58.9 | 64.5 | 1 | Panasonic | 56.5 | 61.2 |
| 2 | JVC | 25.3 | 22.4 | 2 | JVC | 20.2 | 18.0 |
| 3 | RCA | 11.5 | 8.9 | 3 | RCA | 18.0 | 16.2 |
| 4 | Quasar | 4.3 | 4.2 | 4 | Quasar | 4.6 | 3.9 |
| 8MM Camcorders | |||||||
| 1 | Sony | 67.2 | 71.7 | 1 | Sharp | 31.6 | 35.1 |
| 2 | Sharp | 19.3 | 17.6 | 2 | Sony | 28.4 | 30.5 |
| 3 | Canon | 7.6 | 6.4 | 3 | Canon | 14.3 | 13.1 |
| 4 | Samsung | 3.9 | 2.5 | 4 | Samsung | 10.5 | 10.5 |
| 5 | Hitachi | 1.7 | 1.6 | 5 | Hitachi | 2.5 | 2.9 |
| 6 | RCA | 0.1 | 0.1 | 6 | RCA | 0.2 | 0.1 |
| HI8 Camcorders | |||||||
| 1 | Sony | 62.6 | 70.6 | 1 | Sony | 80.9 | 83.2 |
| 2 | Sharp | 33.1 | 25.6 | 2 | Sharp | 13.6 | 12.6 |
| 3 | Canon | 2.8 | 2.5 | 3 | Canon | 2.6 | 2.0 |
| 4 | Hitachi | 1.3 | 1.2 | 4 | Samsung | 2.3 | 1.8 |
| 5 | Hitachi | 0.6 | 0.5 | ||||
| TV Combination | |||||||
| 1 | Symphonic | 19.0 | 15.7 | 1 | Panasonic | 19.4 | 25.8 |
| 2 | Panasonic | 17.5 | 22.9 | 2 | Symphonic | 15.6 | 12.5 |
| 3 | Philips | 12.5 | 12.7 | 3 | Philips | 11.6 | 11.7 |
| 4 | Zenith | 8.5 | 8.0 | 4 | Sylvania | 7.7 | 6.4 |
| 5 | General Elec | 6.3 | 5.5 | 5 | Toshiba | 6.0 | 6.7 |
| 6 | Samsung | 4.6 | 4.1 | 6 | Zenith | 4.8 | 5.0 |
| 7 | Quasar | 3.6 | 3.2 | 7 | Samsung | 4.7 | 4.0 |
| 8 | Sylvania | 3.5 | 3.1 | 8 | Funai | 3.2 | 2.9 |
| 9 | RCA | 3.0 | 3.9 | 9 | General Electric | 3.1 | 2.8 |
| 10 | Toshiba | 2.7 | 2.6 | 10 | RCA | 2.7 | 3.4 |
| DVD Players/Recorders | |||||||
| 1 | Sony | 29.5 | 35.0 | 1 | Sony | 22.3 | 28.1 |
| 2 | Toshiba | 10.7 | 10.6 | 2 | Apex | 12.9 | 7.3 |
| 3 | RCA | 8.1 | 6.3 | 3 | Panasonic | 9.6 | 11.7 |
| 4 | Panasonic | 7.0 | 9.0 | 4 | Toshiba | 9.5 | 8.9 |
| 5 | Pioneer | 5.9 | 7.4 | 5 | Samsung | 7.4 | 6.2 |
| 6 | General Elec | 5.6 | 3.3 | 6 | RCA | 5.4 | 4.8 |
| 7 | Philips | 4.7 | 3.6 | 7 | JVC | 4.3 | 4.7 |
| 8 | JVC | 4.5 | 4.8 | 8 | Philips | 4.2 | 3.9 |
| 9 | Samsung | 4.4 | 2.9 | 9 | Pioneer | 3.9 | 5.2 |
| 10 | Oritron | 4.2 | 2.3 | 10 | General Electric | 3.7 | 2.7 |
| Home DVD Players/Recorders | |||||||
| 1 | Sony | 29.8 | 36.2 | 1 | Sony | 22.6 | 29.3 |
| 2 | Toshiba | 10.8 | 11.1 | 2 | Apex | 13.1 | 7.7 |
| 3 | RCA | 8.2 | 6.6 | 3 | Toshiba | 9.6 | 9.1 |
| 4 | Panasonic | 6.4 | 6.9 | 4 | Panasonic | 9.0 | 9.9 |
| 5 | Pioneer | 5.7 | 6.7 | 5 | Samsung | 7.5 | 6.5 |
| 6 | General Elec | 5.7 | 3.4 | 6 | RCA | 5.4 | 4.8 |
| 7 | Philips | 4.7 | 3.8 | 7 | JVC | 4.4 | 5.0 |
| 8 | JVC | 4.6 | 5.0 | 8 | Philips | 4.2 | 4.1 |
| 9 | Samsung | 4.4 | 3.0 | 9 | Pioneer | 3.9 | 5.2 |
| 10 | Oritron | 4.3 | 2.4 | 10 | General Electric | 3.8 | 2.9 |
| Portable DVD Players | |||||||
| 1 | Panasonic | 57.3 | 54.4 | 1 | Panasonic | 45.4 | 44.6 |
| 2 | Pioneer | 17.5 | 21.4 | 2 | Aiwa | 18.4 | 15.1 |
| 3 | Sony | 6.2 | 8.7 | 3 | Audiovox | 12.7 | 9.9 |
| 4 | Aiwa | 5.7 | 3.8 | 4 | RCA | 5.2 | 4.8 |
| 5 | Sharp | 5.2 | 5.6 | 5 | Pioneer | 4.3 | 6.0 |
| 6 | Toshiba | 3.7 | 5.2 | ||||
| 7 | Sony | 3.4 | 7.0 | ||||
| 8 | Sharp | 3.2 | 4.1 | ||||
| Digital Set-Top Boxes | |||||||
| 1 | RCA | 81.9 | 74.5 | 1 | Mitsubishi | 38.3 | 44.1 |
| Digital Set-Top Boxes | |||||||
| 2 | Mitsubishi | 5.6 | 7.2 | 2 | RCA | 24.0 | 17.7 |
| 3 | Panasonic | 4.7 | 6.7 | 3 | Sony | 22.3 | 23.4 |
| 4 | Proscan | 2.7 | 2.3 | 4 | Toshiba | 7.4 | 6.9 |
| 5 | Pioneer | 1.7 | 5.7 | 5 | Panasonic | 6.7 | 6.9 |
| 6 | Sharp | 0.3 | 0.9 | 6 | Samsung | 0.1 | 0.1 |
| 7 | Unity Motion | 0.2 | 0.1 | 7 | Proscan | 0.1 | 0.0 |
| 8 | Pioneer | 0.1 | 0.2 | ||||
| Remote Controls | |||||||
| 1 | RCA | 39.5 | 34.0 | 1 | RCA | 41.5 | 36.7 |
| 2 | One For All | 19.7 | 16.5 | 2 | One For All | 21.4 | 16.3 |
| 3 | Zenith | 13.2 | 11.5 | 3 | Zenith | 10.0 | 8.8 |
| 4 | Magnavox | 12.0 | 9.5 | 4 | Magnavox | 9.4 | 7.8 |
| 5 | Sony | 5.1 | 10.9 | 5 | Sony | 5.4 | 13.1 |
| 6 | Recoton | 1.4 | 1.5 | 6 | Gemini | 2.6 | 1.9 |
| 7 | Gemini | 0.8 | 0.7 | 7 | Recoton | 1.3 | 1.0 |
| 8 | Jensen | 0.1 | 0.1 | 8 | Philips | 0.1 | 4.1 |
| 9 | Marantz | 0.1 | 4.4 | 9 | Jensen | 0.1 | 0.1 |
| 10 | Philips | 0.1 | 3.7 | 10 | Kash N Gold | 0.1 | 0.2 |
| Personal Video Recorders | |||||||
| 1 | Philips | 58.1 | 53.3 | 1 | Sony | 44.0 | 47.9 |
| 2 | Sony | 27.8 | 26.9 | 2 | Philips | 29.4 | 24.4 |
| 3 | Panasonic | 14.0 | 19.7 | 3 | RCA | 10.1 | 11.0 |
| 4 | Panasonic | 8.6 | 10.1 | ||||
| Phones | |||||||
| Cordless Phones | |||||||
| 1 | General Electric | 23.8 | 16.5 | 1 | General Electric | 27.6 | 21.2 |
| 2 | V Tech | 16.2 | 15.6 | 2 | V Tech | 16.1 | 15.1 |
| 3 | Uniden | 13.1 | 11.7 | 3 | Uniden | 9.5 | 9.8 |
| 4 | Panasonic | 9.9 | 17.3 | 4 | AT&T | 9.3 | 8.8 |
| 5 | Sony | 9.7 | 13.7 | 5 | Sony | 9.1 | 12.0 |
| 6 | Bellsouth | 9.1 | 6.3 | 6 | Panasonic | 8.1 | 13.8 |
| 7 | AT&T | 7.5 | 7.4 | 7 | Bellsouth | 7.6 | 4.7 |
| 8 | Southwestern Bell | 3.1 | 2.6 | 8 | Northwestern Bell | 3.8 | 2.9 |
| 9 | Northwestern Bell | 2.7 | 2.2 | 9 | Southwestern Bell | 2.8 | 2.8 |
| 10 | Toshiba | 1.4 | 1.7 | 10 | Ibm | 1.6 | 2.2 |
| Two-Way Radios | |||||||
| 1 | Motorola | 42.4 | 55.8 | 1 | Motorola | 28.6 | 40.6 |
| 2 | Ranger | 26.5 | 12.8 | 2 | Ranger | 23.9 | 12.3 |
| 3 | Cobra | 14.1 | 15.9 | 3 | Cobra | 14.8 | 18.6 |
| 4 | Audiovox | 4.9 | 3.9 | 4 | Audiovox | 12.8 | 12.4 |
| 5 | Gran Prix | 2.3 | 1.0 | 5 | Bellsouth | 4.9 | 3.2 |
| 6 | Laral Group | 1.0 | 1.2 | 6 | Uniden | 2.6 | 1.8 |
| 7 | Bellsouth | 0.8 | 0.5 | 7 | General Electric | 2.6 | 1.5 |
| 8 | General Electric | 0.3 | 0.4 | 8 | Laral Group | 0.4 | 0.6 |
| 9 | Uniden | 0.3 | 0.3 | 9 | Conair | 0.4 | 0.2 |
| 10 | Midland | 0.2 | 0.3 | 10 | Gran Prix | 0.3 | 0.1 |
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2001-2002 Market Share Reports By Category
01/08/20032003 Market Share Reports By Category
01/07/20042003-2004 Market Share Reports By Category
01/05/20052005 Market Share Reports By Category
01/04/20062007 Market Share Reports By Category
07/15/2007
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