GPS Tracker Debuts From LandAirSea

By Amy Gilroy -- TWICE, 5/18/2009

WOODSTOCK, ILL. — LandAirSea is shipping a new “passive” GPS car tracker with the longest recording capability to date, said the company.

LandAirSea, which sells GPS trackers through Radioshack.com, Napa Auto Parts and other stores, said its GPS TracKing combines GPS and a motion sensor to record up to 80 hours of motion on two AA batteries. Users then link the device to a PC (running Land Air Sea software) to view the vehicle’s tracking history on a street map.

The “passive” tracker does not require monthly service fees and differs from active trackers that allow real-time tracking over the Internet, which typically carry service fees.

Steven Moehling, sales VP, said the company’s passive trackers outsell its active trackers by 20- or 30-to-1.

LandAirSea claims it sold a total of 25,000 car tracking units of all types last year worldwide and has sold more than 100,000 during the past three years.

The new TracKing has a suggested retail of $269 and is available exclusively through distributor KJB Security Products, based in Nashville, Tenn.

The TracKing is magnetized for mounting and can work with an optional cable for a vehicle’s lighter. It is not much larger than the two AA batteries it uses, the company said.