Tweet

Golden Joins Hartford Computer Group

By Greg Scoblete -- TWICE, 7/21/2004

Chicago — The Hartford Computer Group has tapped Former Polaroid and World Wide Licenses executive Stephen Golden to re-launch the Argus brand in digital cameras as the division’s marketing VP.

According to Golden, the 68-year-old Argus brand is ripe for a resurrection and the logistics, support and resources of Hartford Computer Group will enable the company’s upcoming product line to have an impact with first time digital camera buyers.

“We’re a tier-three brand, my goal is the opening price point, to be the first digital camera that people buy,” Golden said. The focus would be on ease of use and quality, Golden added.

He noted that the company was working on its product roadmap now and would introduce new models at CES targeting sub-$100 price points, including 4- and 5-megapixel cameras.

Argus, which was acquired by Hartford in July 2003, is currently selling four digital cameras under $100.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• Camcorders Focus On Flash At International CES

• Distributors: Cash Flow, Foot Traffic Key In Downturn

• Noritsu Acquires Lucidiom

• ScanDigital Adds New Products

• JVC Targets New Everio To Early Adopters

» MORE

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Shopatron

  

  Shopatron is the world's leading provider of global eCommerce for consumer goods. With Shopatron, orders placed on branded websites are offered to a managed network of global partners for fulfillment, typically for assignment to local retailers. Local fulfillment translates to..more

---

Most Recent Resources

• Bicycles & eCommerce
• Benchmark Study of Shopatron Retailers
• Web 2.0: Engaging Customer Passion
• A Branded Manufacturers Guide to Holiday eCommerce Success
• Maximise Content Delivery Performance