Sirius And XM Publish Consumer Study
By Amy Gilroy -- TWICE, 9/10/2007
New York — Sirius and XM published results from a survey that found more than 70 percent of consumers say a la carte satellite radio packages would be good for consumers.
In a telephone survey of 800 voters conducted by Sirius and XM in August, 77 percent responded that the $6.99 priced “a la carte” offering, would be good for consumers. Similarly, 72 percent gave the same approval with regard to a $14.99 a la carte offering; 70 percent with regard to a “best of both” service package at $16.99 per month; and 62 percent regarding separate music and news packages, each at $9.99.
Overall, 57 percent of voters agreed that the new programming plans show the merger is in the public interest and 28 percent disagreed.
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