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PRO Group Supporting HD Radio

By Alan Wolf -- TWICE, 9/5/2007

Denver — PRO Group, the buying and marketing organization for specialty A/V dealers, announced today at CEDIA Expo that the majority of its members will partner with iBiquity Digital and the HD Digital Radio Alliance to market and sell higher-end HD-Radio products beginning in the fourth quarter.

The partnership includes market-specific radio ads that begin airing Oct. 1 featuring each group member individually. All PRO dealers included in the roll out will highlight HD-Radio-equipped models in their stores and will provide demonstrations of the products' capabilities.

“HD-Radio technology is a must-have feature for any state-of-the-art audio system,” said PRO Group executive director and COO David Workman. “We are enthusiastic about offering consumers a variety of HD-Radio products.”

“It is with great pleasure that we support the PRO Group members as they serve their communities by offering the latest audio technologies, including digital HD-Radio receivers, to their customers,” added Bernie Sapienza, retail business development VP for iBiquity Digital, the developer of HD-Radio technology.

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  What are they thinking - consumers haven't bought any form of HD radios:
  
  "Can Sony Make HD Radio A Winner?"
  
  "So, the old consumers don't want HD. Young consumers think the concept is laughable. Big retailers can't sell it. And radio companies won't invest in it.Sounds like a winner to me."
  
  insidemusicmedia.blogspot.com/2007/05/can-sony-make-hd-radio-winner.html
  
  Consumers have almsot zero interest in HD Radio:
  
  hdradiofarce.blogspot.com/2007/08/interest-in-hd-radio-remains-flat.html

  
  

  
  Greg S. - 2007-5-9 19:15:00 EDT
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