DBL, Vonage Ink Distribution Deal
By Colleen Bohen -- TWICE, 5/30/2007
Scottsdale, Ariz. — DBL Distributing has entered a distribution partnership with Vonage to offer a full suite of Vonage-enabled devices to its more than 32,000 retail customers nationwide.
Beginning immediately, DBL will market the Vonage-enabled VoIP products and accessories. It will also provide retailers with a “dealer quick-start marketing kit” that includes merchandising signage, training materials and point-of-sale displays intended to help retailers begin to market their new Vonage products.
“As a leading distributor of consumer electronics among independent retailers, we’re always looking for services that add profit potential and increase foot traffic to a dealer’s business. We believe Vonage and VoIP-related products are two major components of consumer demand now and long-term,” said Henry Chiarelli, DBL’s chief merchandising officer in a release announcing the deal.
The new Vonage-enabled products are featured in the distributor’s recently released Summer/Fall 2007 catalog.
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