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Sony Bows Exclusive Vaio Series

By Doug Olenick -- TWICE, 9/24/2007

NEW YORK — Sony introduced last week a limited-edition Vaio notebook series featuring colorful covers by famed artist Maya Hayuk.

The Graphic Splash Maya Hayuk Edition notebooks are based on a high-end FZ series Vaio and go on sale today with a suggested retail of $2,500. There are two cover designs named "Grow" and "Never." Only 500 have been made and they will sell strictly through Sony Style stores in the United States and Canada and online, said Mike Abrary, Sony's Vaio product marketing VP.

While the initial run of these notebooks is quite small, Abrary said Sony will take the concept, if not the exact Hayuk-stylized Vaios, to the mass market possibly within a year.

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