DXG Intros Underwater Digital Camera

By Greg Scoblete -- TWICE, 7/6/2004

City of Industry, Calif. — Digital camera manufacturer DXG USA, which entered the U.S. market under its own brand this year, announced an aggressively priced underwater digital camera, a partnership with the online photo sharing Web-site creator Homestead, and the addition of several new distributors and retailers.

The 3-megapixel DXG-308U can be submerged in up to 5 meters of water and is shipping now for a suggested $139. The camera features 16MB of internal memory, an SD.MMC expansion slot, 4x digital zoom, four white balance settings and a 1.5-inch LCD screen.

The company also announced a partnership with Homestead Technologies, creator of the PhotoSite online digital photo sharing service, to provide a free PhotoSite memberships with the purchase of every new DXG digital camera.

Starting with the DXG-328 camera, and for all models to be introduced later this year, consumers will receive a no-charge membership to PhotoSite for hosting and sharing their digital pictures online.

DXG will bundle PhotoSite AlbumBuilder software with its cameras which provides a personalized URL, a library of album page layouts, styles and color schemes for creating online albums.

The company also announced a raft of new distribution partners including DBL Distributing, Intcomex, ERS Distributors, Samsonic Trading Co., Supreme Distributing, NeweggComputers and TigerDirect.

DXG USA is a business unit of Taiwan-based DXG Technology Corp. which has designed and manufactured digital cameras for Hitachi and Vivitar. It is courting entry-level digital photographers.