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CEA's Consumers To Watch: CE For Women

Staff -- TWICE, 3/8/2004

ARLINGTON, VA. — ARLINGTON, VA. - A Consumer Electronics Association (CEA) study has found that women are more comfortable with technology than ever before, are heavy users of CE products, and have a major influence on technology purchases for the household.

These are just some of the findings in the CEA study, Five Consumers To Watch: An In-Depth Look at Emerging Consumer Groups in the CE Marketplace.

Female customers are distinct in their beliefs about technology, in what they desire from consumer electronics, and in the way that they shop for these products, the study indicated.

Women are less enamored of gadgets and technology for its own sake.

But the CEA study indicated that women are more open to advice, and when shopping they focus on portability, functionality, reliability and simplicity.

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