PRO Group Expands Member Programs, Vendor Partnerships
by Alan Wolf -- TWICE, 1/28/2008
LAS VEGAS — The Progressive Retailers Organization (PRO) Group is expanding its supply-chain initiative, dealer-training efforts and best-practices programs to help counter what executive director Dave Workman described during its 26th annual pre-International CES cocktail party here as a more challenging retail environment.
The $2 billion buying organization, comprised of 18 specialty A/V retailers, enjoyed a "good year," Workman said, the restructuring of Tweeter, its largest member dealer, notwithstanding. The group's net sales were up 10 percent in 2007 and same-store sales rose 6 percent, although the holiday season proved difficult for PRO, as it did for most retailers, he noted.
To succeed in an environment of slower growth, the group will emphasize idea exchanges between members, vendor-training programs, and will expand its virtual distribution model, initiated last year with Panasonic, in which the group forecasts and orders as a single entity. Workman described the supply-chain initiative as "an unqualified success," and is expected to initiate similar relationships sequentially with two additional video vendors, and may eventually expand the program to all large vendor partners.
Workman attributed the softer holiday season to slowing flat-panel sales and channel migration, as mass merchants and online retailers took share in panels sized 42 inches and smaller. "We didn't get the lift in flat panel," he said. "Flat panel gave us the opportunity to knock it out of the park. Now we need base hits, although base hits add up."
He added that PRO dealers need to be "the most relevant retailers" in 50-inch panels and larger, and takes solace in the quality of his member ranks. "Cream and good retailers rise to the top."
Elsewhere, Artisan has become the group's newest vendor partner, while Bose has initiated a vendor training program with PRO dealers, beginning with Sixth Avenue Electronics on the East Coast and Ken Crane's on the West Coast. PRO will also continue to execute targeted marketing efforts under a customer-acquisition program with Sony and Claritas.
Separately, Sixth Avenue president Mike Temiz is the latest member to join the PRO Group board.
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