Tweeter Offers iPod Trade-In Service
By Amy Gilroy -- TWICE, 9/4/2006
Canton, Mass. — Tweeter Home Entertainment Group has launched a trade-in program for used Apple iPods at its stores, effective last month, making it one of the first U.S. chains to provide this service.
Tweeter will give consumers store credit towards the purchase of new products, when users turn in older iPods, the company said.
The specialty A/V chain has teamed with NextWorth Solutions to implement the trade-in program in all 153 Tweeter locations, the company said. Needham, Mass.-based NextWorth is the creator of a Web-based iPod exchange service and also provides the turn key service for retailers.
Customers bring their iPod to the store and NextWorth's iPod calculator assigns it a trade-in value. The customer then receives instant credit towards a new iPod or other product. Tweeter said a typical value for a trade in is $115.
A new/like new 512MB iPod Shuffle has a minimum value of $11.67 while a 60GB iPod Video has a maximum $260.08 trade-in value. The company also offers up to $15.75 on products that are damaged. Accessories such as ear buds or an AC charger can increase the value up to $10 or $12, said Tweeter.
“Our iPod trade-in program reflects our desire to offer our customers a hassle-free way to capture the current value of their iPods and apply it to new technologies or products they're shopping for,” said Jonathan Magasanik, VP and general merchandise manager for Tweeter. “We accept a customer's iPod in just about any condition, inspect it and award the customer credit – on the spot.”
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