Wal-Mart Selling Verizon DSL
— Alan Wolf -- TWICE, 7/17/2006
Bentonville, Ark. — Wal-Mart has begun selling Verizon DSL service at 549 stores in 24 states, following a 10-location test.
The subscription service is being sold at Wal-Mart's wireless and ISP connection center departments, where specially trained sales staff can assist shoppers with an automated ordering system that checks eligibility and places orders. A three-step installation kit will be shipped directly to customers once the orders are completed. Nearly 50 of the Wal-Mart stores will have Spanish-language sales materials to assist Spanish-speaking customers.
“Wal-Mart is the perfect place for us to both educate consumers about the benefits of our DSL service and to sign up customers who are ready to buy,” said Mary Yarbrough, Verizon's channel development VP, citing the 138 million value-conscious customers who visit the chain weekly.
Prices for Wal-Mart's Verizon Online offering begin at a $17.99 per month tier that provides a top connection speed of 768Kbps.
The move is the latest in Wal-Mart's ongoing effort to expand and upgrade its CE assortment and departments.
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