Tweet

Dell Named Best Vendor Dealer

By Staff -- TWICE, 10/9/2006

Round Rock, Texas — When it comes to manufacturer direct business models, Michael Dell wrote the book.

Starting from his college dorm room, Dell built a PC empire built on direct sales, custom configuration, domestic assembly, competitive prices and service, service, service. The formula helped build the 22-year-old business into an $8 billion dynamo that surpassed its competitors to become the No. 1 supplier of PC systems worldwide in 2005.

To help boost margins, the company added digital cameras, private label MP3 players and flat-panel TVs, and installation and IT services to its offering, and last spring acquired high-end gaming PC maker Alienware. More recently, Dell has streamlined its Web site and begun paring back its dizzying array of rebates and promotions to improve the customer experience (see p. 26).

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• SED Reports Higher Fiscal Q2 Profits

• Apple Petitioned On Working Conditions

• McCartney To Star In JBL Grammy Ad, Campaign

• Logitech Intros Touch Mouse M600

• Stampede To Distribute Sony EVI Video Cameras

» MORE

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Shopatron

  

  Shopatron is the world's leading provider of global eCommerce for consumer goods. With Shopatron, orders placed on branded websites are offered to a managed network of global partners for fulfillment, typically for assignment to local retailers. Local fulfillment translates to..more

---

Most Recent Resources

• Bicycles & eCommerce
• Benchmark Study of Shopatron Retailers
• Web 2.0: Engaging Customer Passion
• A Branded Manufacturers Guide to Holiday eCommerce Success
• Maximise Content Delivery Performance