Tweet

Component Audio Merchandising Changing Its Tune

By Joseph Palenchar -- TWICE, 12/20/2004

New York — The audio component business is this year's comeback kid, thanks in part to a comeback in component-audio merchandising by select A/V retailers. But there's still a long way to go, according to a panel of key industry executives.

Instead of merchandising low-end home theater in a box (HTiB) systems as accessories to a big-screen purchase, some A/V specialists have repositioned component audio as integral to the enjoyment of big-screen TVs. The repositioning is critical to A/V specialists because they can't rely anymore on offering a better video experience to differentiate themselves from big-box retailers.

TWICE selected its panel of seven executives to debate audio industry issues, some of which will be addressed in a second installment in the next issue. Questions were e-mailed to the executives, who offered these insights on the state of component-audio merchandising.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• TracFone Sees Subscriber, Revenue Gains

• Oregon Scientific Readies Kids' Tablet

• Study: Home Audio Networking To Gain

• SiriusXM Outlines '12 Plans As Revenues Hit Record

• Voxx To Purchase Hirschmann

» MORE

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Shopatron

  

  Shopatron is the world's leading provider of global eCommerce for consumer goods. With Shopatron, orders placed on branded websites are offered to a managed network of global partners for fulfillment, typically for assignment to local retailers. Local fulfillment translates to..more

---

Most Recent Resources

• Bicycles & eCommerce
• Benchmark Study of Shopatron Retailers
• Web 2.0: Engaging Customer Passion
• A Branded Manufacturers Guide to Holiday eCommerce Success
• Maximise Content Delivery Performance