Perry Named LG/Zenith Sales VP

By Greg Tarr -- TWICE, 12/16/2003

Englewood Cliffs, N.J. – LG Electronics announced its has hired former Mitsubishi Digital Electronics America government and industry affairs VP Bob Perry as LG/Zenith sales VP, effective immediately.

In a letter to dealers, Ken Lee, LG Electronics sales and marketing senior VP, said 'I am pleased to announce that we have hired one of the industry’s leading executives to join our senior customer relationship team. ..Bob Perry will further accelerate our progress in selling premium LG-brand digital video products through high-end retailers and in continuing our momentum for the Zenith digital brand.'

Perry joined Mitsubishi in 1997, where he became a highly visible spokesman for Mitsubishi and the digital television transition. He was promoted to marketing and product development VP. During his tenure, he served as the chairman of the Consumer Electronics Association’s Video Division, as well as serving on various sub-committees.

Perry became known as a straight-forward, pull no-punches advocate for consumer electronics industry and/or Mitsubishi positions amid numerous controversial multi-industry debates.

During Perry’s stay, Mitsubishi climbed to an early top market share position in digital television, expanding its long-established role as a resource for A/V specialty stores to include larger chains, including Best Buy.

Last month, Mitsubishi announced it had changed Perry’s role to that of government and industry affairs VP, leaving Max Wasinger, Mitsubishi’s senior vice president of sales and marketing, to head the marketing effort until Perry’s former position.

Previously, he worked for Sharp Electronics for seven years, ascending through the roles of regional sales manager for consumer LCD products, Eastern Zone sales manager and national sales manager.