Tweet

Eton Maintains Grundig Brand In U.S. For Now

By Joseph Palenchar -- TWICE, 2/9/2004

PALO ALTO, CALIF. — Eton said it will continue to market Grundig-branded shortwave radios in the United States following an announcement that German-based Grundig will be taken over by U.K. electronics maker Alba and Turkish electronics maker Beko.

Nuremburg-based Grundig filed for bankruptcy in April 2003.

Eton licenses the Grundig name for shortwave radios that it designs and markets in this country. Spokesman Karman Ng declined to disclose details of the licensing agreement, but said Eton offers 10 Grundig-branded SKUs here and will remain in the shortwave segment with the Grundig brand, at least in the short term, he added.

Nonetheless, citing growing shortwave sales, the company went to CES to launch its first three Eton-branded shortwave radios, including an AM/FM/SW model with XM Satellite radio service. The XM model is a full-size portable that plugs into AC but also operates on D-cell batteries.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• TracFone Sees Subscriber, Revenue Gains

• Oregon Scientific Readies Kids' Tablet

• Study: Home Audio Networking To Gain

• SiriusXM Outlines '12 Plans As Revenues Hit Record

• Voxx To Purchase Hirschmann

» MORE

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Shopatron

  

  Shopatron is the world's leading provider of global eCommerce for consumer goods. With Shopatron, orders placed on branded websites are offered to a managed network of global partners for fulfillment, typically for assignment to local retailers. Local fulfillment translates to..more

---

Most Recent Resources

• Bicycles & eCommerce
• Benchmark Study of Shopatron Retailers
• Web 2.0: Engaging Customer Passion
• A Branded Manufacturers Guide to Holiday eCommerce Success
• Maximise Content Delivery Performance