Panasonic Leads DECT Advertising
By Staff -- TWICE, 9/4/2008
NEW YORK — Panasonic's KXTG-6313S was the No. 1 most-promoted DECT product, with a 30 percent ad share in July, according to IFR Monitoring. It was followed by a pair of Thomson/GE models, the 28213EE-2 and 28811FE-1, with 25 percent and 23 percent of the market, respectively. Thomason accounted for five of the top nine models promoted for the month, followed by Philips with two, and Panasonic and Linksys each with one.
DECT Phones By Ad Share| Rank (Prev Month) | Brand | Model | Share of Ads |
| 1 (8) | Panasonic | kxtg-6313s | 30.43 % |
| 2 (15) | GE | 28213ee-2 | 25.69% |
| 3 (1) | GE | 28811fe-1 | 25.92% |
| 4 (16) | Philips | VOIP-8411B | 4.74% |
| 5 (0) | GE | 28213EE-1 | 4.35% |
| 5 (11) | Philips | VOIP-3211 | 4.35% |
| 6 (0) | LinkSys | CIT-200 | 3.56% |
| 7 (4) | GE | 27956FE-1 | 3.16% |
| 8 (0) | GE | 28115FE-1 | 0.79% |
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