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Epson Launches Imageway Program For VAR Channel Partners

By Greg Tarr -- TWICE, 5/5/2009

Long Beach, Calif. — Epson America introduced its ImageWay SM Partner Program on Tuesday. The program is designed to provide various incentives and financial aid programs to dealers in the value-added reseller (VAR) channel.

It was developed to both help VARs grow their business through sales of Epson projectors and to offer support

in enhancing their sales and marketing efforts, Epson said.

The ImageWay Partner Program will be administered on two tiers — Elite and Preferred — with strategic benefits granted at each membership level, ranging from new Epson partners to high-volume reseller accounts.

Epson said ImageWay members will have access to new sets of tools and resources across a number of categories, including sales incentives, marketing and technical support, an exclusive finance program, education and training opportunities.

This can include sales support for developing business opportunities and closing critical sales, Epson said. Sales support services include substantially discounted demonstration equipment, free evaluation products, pre-sales support, discounts for government and educational institutions, and sales incentives, among others.

Epson partners will have access to the company’s ImageWay Web portal, which will include information and programs designed to help them promote their businesses. Members will also receive ongoing communication from Epson through email alerts, newsletters and online training opportunities.

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