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InfoTrends: Ease Will Drive Digital Printing

By Greg Scoblete -- TWICE, 5/17/2004

NEW YORK — Consumers surveyed by InfoTrends Research Group/CAP Ventures indicated they would use their digital camera more frequently if they could obtain photo prints from their digital cameras as easily as they do their film cameras.

The Weymouth, Mass.-based research firm announced this and other results of an omnibus digital imaging survey at a Fujifilm sponsored press event.

The firm conducted the Internet survey in January with a total of 2,504 responses. Of those, 1,222 owned a digital camera and 548 planned on purchasing one in the next 12 months.

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