Philips Unveils Aurea 1080p LCD TV

Can you turn it off and how much extra cost is it adding to unit. I have been around since the first Sylvania \"Halo Light\" TV unit came out and did not understand the purpose then. The back light seemed okay, however all I see is the old \"Halo Light\" returning on steroids. How long will parts be available if the light goes out? Being an industry leader is this the future of home entertainment?

Can you turn it off and how much extra cost is it adding to unit. I have been around since the first Sylvania "Halo Light" TV unit came out and did not understand the purpose then. The back light seemed okay, however all I see is the old "Halo Light" returning on steroids. How long will parts be available if the light goes out? Being an industry leader is this the future of home entertainment?

WOW! Ambilight was already the dumbest thing on the market. Now I can get something infinitely more stupid. At least if the Ambilight was set somewhere near D65 I could see an argument for it. But the flashing disco show is both distracting and detrimental to the picture. The only good use for it (as implemented by Philips) is in a night club. And now they want to stick it on the front and make it even more annoying? Looks like the marketing department needed a new feature and engineering couldn\'\'t deliver.

WOW! Ambilight was already the dumbest thing on the market. Now I can get something infinitely more stupid.

At least if the Ambilight was set somewhere near D65 I could see an argument for it. But the flashing disco show is both distracting and detrimental to the picture. The only good use for it (as implemented by Philips) is in a night club.

And now they want to stick it on the front and make it even more annoying? Looks like the marketing department needed a new feature and engineering couldn''t deliver.

This is an incredible product! I saw a prototype at Philips\'\' private show held in Las Vegas last January. Unfortunately most U.S. retailers succumb to the path of least resistance, price and whatever they can parrot repeatedly so I don\'\'t expect they\'\'re equipped to sell this product successfully, so don\'\'t hold your breath waiting.

This is an incredible product! I saw a prototype at Philips'' private show held in Las Vegas last January. Unfortunately most U.S. retailers succumb to the path of least resistance, price and whatever they can parrot repeatedly so I don''t expect they''re equipped to sell this product successfully, so don''t hold your breath waiting.