Retailing Briefs
Staff -- TWICE, 6/17/2002
Best Buy's Shtick Figure
Minneapolis — In the second wave of its online branding campaign, Best Buy's stick figure character pops up on the screen and challenges Web surfers' with the question, "Think you know movies?" The online icon then reenacts memorable scenes from well-known films. Created by Digitas and Best Buy media agency Avenue A, the campaign emphasizes that life (and shopping) is fun while aiming to drive traffic to both BestBuy.com and Best Buy retail stores. The Eyeblaster and jump page ads are popping up on a number of Web sites this month, including NYTimes.com, Disney.com, Weather.com and About.com. "Our new branding campaign is designed to communicate that Best Buy is a fun place to shop and has the products customers need to make life more enjoyable," said a Best Buy spokeswoman.
ActiveLight Adds BenQ Plasma Display Panels
Seattle — Advanced display systems distributor ActiveLight has added plasma display panels (PDPs) from BenQ to its advanced display product line. The new BenQ lineup includes a 42-inch 16:9 VGA display with 852x480 resolution and 42-inch 4:3 SVGA display with 800x600 resolution. The company expects the former to be a strong product for the digital signage market, while the latter model is the first of its kind with a standard aspect ratio similar to a PC monitor, the company said. Both plasma displays are slim and light, and features include auto adjustment key, wide viewing angle multifunction, no radiation and non-magnetic interference. Both models are available for shipment.
Pixio Bows In-Store Networked Displays
Portland, Ore.— Pixio Corp. has launched its Pixio.NET management service, which enables retailers to display product promotional information on individual interactive screens located around their stores. The company also introduced ShelfSeller, a shelf-sized wirelessly networked digital display that allows consumers to navigate through promotional material distributed over the Pixio.NET system. Pixio said its objective is to help retailers relay rapidly changing information about complex products at the point-of-decision, or store shelves. Pixio.NET and individual ShelfSeller units are available through an all-inclusive subscription license which ranges in price from $110 to $290 per display per month. The company also provides installation and maintenance.
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