Whirlpool-Led Study Shows Consumers Want Connected Technologies
By Alan Wolf -- TWICE, 1/19/2009
LAS VEGAS — Consumers are less interested in "automated" homes than having the appliances and electronic devices within their residences communicate and interact with one another.
That's the conclusion of a new collaborative study by the Connected Home Research Council (formerly the Internet Home Alliance), the research arm of the Continental Automated Buildings Association (CABA), a not-for-profit industry association that promotes advanced technologies for the automation of homes and buildings.
The report, "2008 State of the Connected Home Market Study," was conducted in April and May and presented during this month's International CES. The research was funded by a broad coalition led by Whirlpool, and included Bell Canada, Cisco Systems, Direct Energy, Hewlett-Packard, Legrand, Leviton, Microsoft, Procter & Gamble, the Z-Wave Alliance and Zensys. The study was formally introduced to the consumer electronics and allied industries at the NextGen Home, a fully-functional mock-up of a connected house located for the past several shows in the South Hall of the Las Vegas Convention Center.
According to the report, the number of Web-connected households in the United States that consider the idea of a connected home "definitely appealing" has held steady since 2005. (The study defines a connected home as a home where independent systems, like lighting, security and entertainment, are linked and centrally controlled.) However, more people than ever before find the concept appealing, the study indicated, while suggesting that product convergence represents a major opportunity for growth.
"What consumers want most is an easy, seamless way to integrate their smart-home devices, their mobile device, their TV, their appliances, you name it," said Whirlpool senior manager Carol Priefert.
Other key findings from the study include:
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87 percent of those surveyed have broadband Internet access at home;
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58 percent have two or more computers at home; and
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43 percent have a home network that allows computers and other devices in the home to communicate with one another.
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87% of those surveyed have home broadband access? I'd
be very interested to know more about the survey
methodology. Was it taken on the floor at CES?
Triakter - 2009-21-1 14:26:00 EST -
It is important to note that the sample CAN NOT be all U.S. households when reading that "87%" have broadband at home. This must be only among households with any Internet access. About 71% of U.S. households have any Internet access at home; of those, 80% - 83% have broadband, bringing the total % of BB HHs in the U.S. to just under 60% of all HHs.
Points vary a bit, but not dramatically, for Canada.
Tricia Parks - 2009-21-1 13:12:00 EST
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