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Camera Phones To The Rescue?

By Staff -- TWICE, 1/5/2006

One tantalizing x-factor is the emergence of the camera phone. Most of the net-to-retail service providers also incorporate software that can be downloaded to a handset to send camera phone images directly to retail stores for output. The same infrastructure in place to develop digital still-camera images can easily accommodate mobile images, service providers say. After having built it, the question remains — will they come?

“The jury is still out on the camera phone,” said Rich Tranchida, executive VP, Ritz Camera Center. The company currently supports printing directly from Sprint, but the “volume is not what we thought it would be,” he added.

“Anything that puts an image capture device on everyone's belt can't be bad,” Harry Loyle, Moto Photo CEO, said.

While cameras are quickly becoming standard on most mobile phones, there has been minimal camera phone printing activity, Aldort noted. Of the estimated 18.7 billion camera phone images snapped, only 7 percent are printed, she said.

There has been a low volume of camera phone printing because of the poor quality of camera phone images, Yuval Yashif, Pixology CEO, said. With the introduction of higher resolution camera phones, the market should improve, he predicted.

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