How CE Manufacturers and Retailers View The Web
Staff -- TWICE, 7/9/2001
| What Are Web Sites For? | Manufacturers | Retailers |
| Selling | 6% | 37% |
| Information | 73% | 37% |
| Both | 18% | 23% |
| Other | 3% | 3% |
| Importance of Web Site vs. Year Ago | Manufacturers | Retailers |
| Much more | 56% | 43% |
| Somewhat more | 31% | 27% |
| No change | 13% | 23% |
| Less important | 0% | 7% |
| Resources Devoted to Web vs. Year Ago | Manufacturers | Retailers |
| Increased | 72% | 60% |
| Planned to increase | 16% | 10% |
| No change | 13% | 23% |
| Decrease | 0% | 7% |
| Change in Focus of Web vs. Year Ago | Manufacturers | Retailers |
| More shop, less info | 6% | 10% |
| More info, less shop | 25% | 13% |
| More of both | 16% | 27% |
| No Change | 53% | 50% |
| Impact of Web Site on Brick & Mortar Sales | Retailers | |
| Big help | 11% | |
| Some help | 36% | |
| No impact | 54% | |
| Impact of Brick & Mortar on Web Site Sales | Retailers | |
| Big help | 18% | |
| Some help | 39% | |
| No impact | 42% | |
| Bottom Line Impact of eCommerce on CE | Manufacturers | Retailers |
| More $ for all Segments | 13% | 20% |
| $ for some, same for others | 47% | 40% |
| $ for some,less for others | 22% | 27% |
| No discernable effect | 16% | 10% |
| Manufacturer/Retailer results based on 90 total responses. Equal split between retailers and manufacturers. Both surveys conducted during the last 2 weeks of May 2001. Source: CEA, Arlington, Va.©TWICE 2001 |
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