Technicolor Inks Downloads Deal With CinemaNow

By Greg Tarr -- TWICE, 4/21/2008

MARINA DEL REY, CALIF. — Online video content distributor CinemaNow and Thomson's Technicolor services division said last Tuesday they have teamed up to offer online retailers a new digital content delivery system.

Under the new partnership, Technicolor and CinemaNow will provide a fully integrated platform for the electronic delivery of movies, TV shows, music and software to consumers via a broadband Internet connection. The platform will include content encoding and encryption, digital rights management, hosting and storage, promotions and ad management, streaming or download delivery, order fulfillment, reporting and forensics, the company said.

The end-to-end delivery channel will use Technicolor's infrastructure and CinemaNow's storefront and Media Manager application. It will provide online retailers looking to add digital content services or upgrade legacy approaches, an optimized user interface, streamlined infrastructure and an extensive reporting system, the companies said.

Emerging digital delivery services such as e-Copy and second session, which are supplementary digital versions of physical DVDs purchased at retail stores, and online downloads will work across CinemaNow's network of compatible consumer electronic devices including PCs, portable media players, digital television sets, set top boxes and network attached storage devices from manufacturers such as Archos, Dish Network, HP and Samsung, the company said.

Under the terms of the partnership, CinemaNow and Technicolor will also collaborate on special projects including adding HD movies to CinemaNow's library of more than 10,000 titles available via embedded stores and consumer electronic devices, according to a statement announcing the deal.

The partnership will also enable CinemaNow to expand internationally, using Technicolor's digital supply-chain services including preparing and hosting movies with subtitles and foreign language audio tracks

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