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TWICE - April 6, 2009

Cover Story
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Consumer Survey: Best Buy, Wal-Mart Top CE Chains

Best Buy continues to be the store shopped most often for more than one-third, or 34.9 percent, of consumers for electronics, according to BIGresearch's March 2009 Retail Ratings Report. Up from 31 percent in March 2008, Best Buy's growth in consumer preference share for electronics resulted in a Consumer Equity Index (CEI) of 112.



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