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TWICE - May 19, 2008

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Pioneer Extends 'Kuro' Marketing Strategy

Pioneer unveiled the next evolution of its more upscale marketing direction that is more fully embracing custom installation in its second-generation Kuro video display offerings and Blu-ray Disc players. Pioneer showcased four second-generation 1080p Kuro plasma TV models in the Pioneer and Elite lines (two each in the 50- and 60-inch screen sizes), its first Elite "Signature ...



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