By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Electrolux will celebrate the 85th anniversary of Frigidaire this fall with special dealer and consumer promotions and a search for the longest-running Frigidaire dealerships in North America.
The recognition program will culminate in a special awards ceremony in New York the week of Sept. 15, where Electrolux will host an 85th birthday bash for the brand. Authorized dealers can participate by completing a direct-mailed card or by registering online at www.frigidaire.com/generations.
"Frigidaire is a strong heritage brand — an icon for home, hearth and family," said Mark Chambers, Electrolux general manager/sales and marketing. "We want to honor our dealers for the important role they've played in shaping Frigidaire's growth and success through the decades."
Promotions will include ad inserts, in-store point-of-sale materials and other special offers.
Frigidaire is the world's first brand of electric household refrigerators and is one the Top 100 global brands.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.