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Whirlpool's Maytag division is emphasizing the "commercial-grade elements and technology" found in its residential laundry products as it promotes its Performance, Bravos, Centennial and Epic Z series of washers and dryers.
"To offer the highest quality technology to our residential consumers, we incorporate commercial-grade components. The result is Maytag-brand appliances are built to last," said Ellen Taaffe, Maytag mass brands VP, at a media event here last month.
Models in these lines are said to feature a variety of features typically found in commercial-grade laundry products, such as commercial-grade stainless-steel wash baskets, five-rib dryer belts for longer life and quieter operation, and solid-steel base frames and hung suspension systems intended to reduce vibration.
Maytag's Performance series washers offer a wash-basket capacity of 4.4 cubic feet; the Bravos washer is said to offer the brand's largest wash-basket capacity of 4.7 cubic feet.
Both platforms feature load sensors that can adjust the water level and temperature, steam technology, a "GentleBreeze" system that dries clothes in the same amount of time it takes to wash them, and an "IntelliDry" feature that senses when clothes are dry to reduce the risk of over-drying and shrinking.
On the entry level, Maytag's front-load Epic Z and top-load Centennial lines feature many of the same commercial-grade components and sanitizing steam features of Maytag's other laundry brands.
The Epic Z's standout feature is its space-saving design that allows it to be stacked in tighter spaces. The washer measures just 36 inches high by 27 inches wide and 30.5 inches deep while still providing 3.7 cubic feet of wash-basket space.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.