By Lisa Johnston
New products on display at the American International Toy Fair, held in N
NIAGRA FALLS, N.Y. —Whirlpool was the most advertised majap brand in the laundry and kitchen categories in July.
According to IFR Monitoring, a market research firm based here, Whirlpool brand was featured in 19 percent of laundry print ads and 18.8 percent of print ads for kitchen products, followed by Maytag (15.9 percent) in laundry and Frigidaire (18.2 percent) in kitchen.
Nevertheless, LG had the five most heavily advertised laundry models in July (four washers and one dryer), while Frigidaire's FRT18B5JW refrigerator was the most advertised kitchen product in print, followed by Samsung's RF267ABRS fridge.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.