Sears Expands Kenmore Elite Line
By Alan Wolf On Oct 17 2011 - 4:01am
HOFFMAN ESTATES, ILL. –
Sears has expanded
its premium Kenmore Elite private-label line with new
cooking, refrigeration and laundry products that boast
several state-of-the-art advances.
“We are now bringing first-to-market appliances that
inspire our customers,” said Michael Castleman, VP
and acting head of Sears’ Kenmore, Craftsman and
DieHard brands. “We believe in putting innovation into
our products so our customers get more results and
better experiences from them.”
The new products were introduced as the company
is redoubling its efforts to sell its house brands through
other retailers besides Sears.
The new additions include a double oven freestanding
range featuring two 3.5-cubic-foot ovens with true
convection that perform equally and independently. The
unit also offers an electric turbo boil feature that rapidly
brings pots to boil. The range retails for $1,899 in white
and black and $1,999 for a stainless-steel finish.
The fridge, a French-door Trio, is an enhanced version
of the recently released Trio Signature. At 31 cubic
feet, the new model, available in January, offers more
storage space than any Kenmore fridge, as well as an
integrated water dispenser and push-button “grab-andgo”
door for accessing small, easy-to-reach items without
letting cold air escape.
New in laundry is a 4.3-cubic-foot, high-efficiency
front-load steam washer and companion 7.4-cubic-foot
dryer priced at $1,200 in white and $1,300 in color finishes.
Awarded the Energy Star “Most Efficient” designation
this year, the pair can wash and dry a load in less
than an hour, and can send real-time diagnostic information
over the phone to service technicians.
Lastly, the induction slider cooktop offers “the most
advanced cooking technology and touch controls for
greater speed, responsiveness, easier clean ups and
energy efficiency,” Sears said, while the new 2.0-cubicfoot
countertop microwave oven features large capacity
coupled with a round interior to maximize available cooking