By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Washington, D.C. – Factory shipments of major appliances rose 7 percent in unit volume last month as retailers stocked up for the busy Black Friday period.
According to the Association of Home Appliance Manufacturers (AHAM), which compiles monthly wholesale data on imported and domestically produced products, vendors shipped some 4.6 million majaps to retailers in October, bringing the year-to-date total to 53.5 million pieces, up 4.1 percent from 2012.
Leading white-goods chains including The Home Depot and h.h.gregg acknowledged that Black Friday has assumed even greater significance for the category this year. For Home Depot, November promotions will comprise about 20 percent of its annual majap business, while h.h.gregg expects to reap 40 percent of its annual appliance sales during the fourth quarter.
Broken out by product, last month’s biggest gains came from dehumidifiers, gas cooktops, refrigerators, upright freezers, disposers and built-in dishwashers.
Only cooking showed a net decline in October as a nearly 13 percent drop in microwave oven shipments offset strength in gas cooktops and high single-digits increases in electric and gas ranges.
Providing a snapshot of the industry is the AHAM 6, an amalgam of the core washer, dryer, dishwasher, refrigerator, freezer, range and oven categories, which rose 7.1 percent in October and is up 8.5 percent for the year through Oct. 26.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.