Nov. Washer, Fridge Sales Rise: NPD
By Alan Wolf On Jan 11 2012 - 1:43am
PORT WASHINGTON, N.Y. —
sales of four-door refrigerators and
high-efficiency top-load washers rose
substantially in November, The NPD
Group reported, buoyed by Black Friday
promotions and the entry of new brands.
Stainless-steel four-doors, which
have previously struggled to find sustained
growth, posted a 140 percent
increase in dollar volume year over
year, while average selling prices
(ASPs) rose 6 percent, the market research
Conversely, dollar sales of stainless
three-door French doors declined
6 percent, as many consumers
opted for the four-door option.
Meanwhile, substantial promotional
support from vendors helped push
November sales of high-efficiency
top-load washers up more 13 percent
in dollars. Demand for the configuration
has been growing in recent
months despite a 9 percent increase
in ASPs due to its “attractive balance”
of energy savings, large capacity and
traditional top-load design, NPD said.
In contrast, front-load washers saw
a double-digit decline in dollar volume
in November, despite — or perhaps because
of — a slight increase in prices.