Alan Wolf On Sep 20 2012 - 12:50pm

Charlotte, N.C. — Electrolux will launch the first TV ad campaign for the Frigidaire brand in decades next week.

TV spots employ a 90-year

Alan Wolf On Sep 20 2012 - 10:03am

Electrolux Plans 2013 Launch Of Ultra-Luxury Range

Stockholm, Sweden – Electrolux has slated early 2013 for the U.S. launch of its new Grand Cuisine ultra-luxury range.

Alan Wolf On Sep 19 2012 - 2:52pm

Washington – Weak demand for room air conditioners kept factory shipments of major appliances essentially flat in August.

According to the latest

Alan Wolf On Sep 19 2012 - 10:40am

Induction Cooking Piques Homeowners’ Interest: Poll

Irvine, Calif. – A new nationwide survey by premium majap maker Thermador shows that 93 percent of homeowners looking to remodel their kitchens are

Alan Wolf On Sep 18 2012 - 12:05pm

Majap Satisfaction Remains High: Report

Ann Arbor, Mich. – Major appliances continue to earn kudos from consumers a new report shows, with Electrolux challenging Whirlpool for the top slot in

Alan Wolf On Sep 10 2012 - 3:43pm

Truong Off To Solid Start At Helm Of Electrolux N.A.

CHARLOTTE, N.C. – It was just a little over one year ago that former 3M executive Jack Truong took the helm of Electrolux’s North American operations

Alan Wolf On Sep 10 2012 - 12:19pm

GE Touts New Slate Finish As Stainless Steel’s Successor

Louisville, Ky. – GE Appliances has introduced a new majap finish designed to challenge stainless steel’s grip on the premium market.

Alan Wolf On Aug 27 2012 - 3:18pm

Electrolux Opens Fridge R&D Center

Anderson, S.C. – Electrolux has opened a $6.3 million research and development center at its refrigerator plant here.

The 43,000-square-foot lab,

Alan Wolf On Aug 22 2012 - 3:45pm

LG, Sears Recall Gas Dryers

Washington – LG Electronics and Sears are voluntarily recalling about 21,000 gas dryers in the wake of 141 reported incidences of overheating.

The

Alan Wolf On Aug 16 2012 - 3:00pm

July Majap Shipments Up 6.3%: AHAM

Washington – A mid-summer surge in room air demand prompted by a blistering July contributed to a 6.3 percent spike in unit factory shipments of major