By Lisa Johnston
New products on display at the American International Toy Fair, held in N
BOSTON -Maytag Appliances is sponsoring a free, six-city country music concert series designed to raise consumer awareness of the role that energy-efficient appliances can play in conserving natural resources.
The concert series, dubbed "Making Music Matter-A Family Concert for Conservation," kicked off late last month here at Symphony Hall with country music headliners Kenny Chesney, Sara Evans and Jennifer Day.
Next stop for the road show is New York, where the performers will appear atop a float in the Macy's Thanksgiving Day Parade, followed by dates in Phoenix (Jan. 21), Los Angeles (Feb. 25) and Chicago (March 11). The tour culminates in Washington, D.C., on Earth Day (April 22).
According to Maytag, the concerts offer a "family-friendly forum in which to highlight and educate consumers on the small steps they can take to conserve natural resources." On site, attendees can learn more about conservation by visiting information booths manned by co-sponsors Best Buy, the Department of Energy (DOE) and Procter & Gamble, where product samples, coupons and literature are available.
The launch of the concert series-and the site of the first show-dovetailed with the release of the Boston Washer Study, a five-month program coordinated by Maytag and the DOE to evaluate the water and energy savings of high-efficiency washers, notably the manufacturer's Neptune front-loading machines.
The results of the study showed that participants saved 50 percent of the energy, 44 percent of the water and 24 percent of the detergent they regularly used with their conventional washers after replacing them with Neptunes.
"The Boston Washer Study and concert tour are examples of our continued efforts to support water and energy conservation," said Maytag president Larry Blanford. "The important thing is to start raising the bar and hope that consumers-and even competitors-follow the lead. We have to start making a difference today."
Indeed, Maytag estimates that since its launch three years ago, the Neptune has cumulatively conserved enough water to fill the 19,600-seat Boston Fleet Center 50 times and has saved enough power to light the city of Boston for three years.
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