By Lisa Johnston
New products on display at the American International Toy Fair, held in N
For the major appliance industry, 2003 began with more of a whimper than a bang.
According to the Association of Home Appliance Manufacturers (AHAM), factory shipments of white goods fell 3.3 percent in January to 3.7 million units compared to the same month in 2002.
Leading the decline was food preservation, where wholesale sales of upright freezers plummeted 23.6 percent and the core refrigeration category fell nearly 15 percent to 627,300 units.
Also feeling the winter blahs was home laundry, down 7.5 percent as a whole as shipments of gas dryers declined 10.1 percent. Right behind was kitchen cleanup, which slipped 6.7 percent on weakness in compactors and built-in dishwashers.
The cooking category managed to push into positive territory with a slim 1.6 percent gain for the month, led by a 6.7 percent surge in microwave oven sales and a modest gain in gas-fueled surface cooking units.
January's star performer was home comfort, up 55 percent as the inventory buildup begins for room air conditioners.
But AC couldn't offset the slump in the industry's core washer, dryer, dishwasher, refrigerator, freezer and range categories — the so-called AHAM 6 — which cumulatively fell 8.3 percent to 2.4 million units.Industry Shipments Of Major Appliances*
|Product||2003 JANUARY||2002 JANUARY||% Chg.||2003 1 mo.||2002 1 mo.||% Chg.|
|ALL MAJOR APPLIANCES||3,655.8||3,780.2||-3.3||3,655.8||3,780.2||-3.3|
|COOKING - TOTAL||1,120.2||1,102.1||1.6||1,120.2||1,102.1||1.6|
|ELECTRIC RANGES - TOTAL||327.1||332.8||-1.7||327.1||332.8||-1.7|
|Surface Cooking Units||33.6||35.4||-5.1||33.6||35.4||-5.1|
|GAS RANGES - TOTAL||184.2||199||-7.4||184.2||199||-7.4|
|Surface Cooking Units||24.9||24.3||2.4||24.9||24.3||2.4|
|HOME LAUNDRY - TOTAL||937.8||1,014.0||-7.5||937.8||1,014.0||-7.5|
|DRYERS - TOTAL||440.4||483.8||-9.0||440.4||483.8||-9.0|
|KITCHEN CLEAN UP - TOTAL||755.4||810.0||-6.7||755.4||810.0||-6.7|
|DISHWASHERS - TOTAL||362.4||394.3||-8.1||362.4||394.3||-8.1|
|FOOD PRESERVATION - TOTAL||627.3||715.8||-12.4||627.3||715.8||-12.4|
|FREEZERS - TOTAL||143.1||147.6||-3.0||143.1||147.6||-3.0|
|HOME COMFORT - TOTAL||215.0||138.3||55.5||215.0||138.3||55.5|
|ROOM AIR CONDITIONERS||180.8||124.8||44.9||180.8||124.8||44.9|
|* Includes shipments for the U.S. market whether imported or domestically produced. Export shipments are NOT included.|
** For period of four weeks ended Jan. 25, 2003
*** AHAM 6 includes: Washer, Dryers, Dishwashers, Refrigerator, Freezers, and Free-Standing and Built-In Ranges.
Source: AHAM ©TWICE 2003
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.