By TWICE Staff On Mar 21 2011 - 3:01am
2010 Majap Sales Up Low Double-Digits: NPD
PORT WASHINGTON, N.Y. —
Retail sales of major appliances rose 11
percent in dollars and 12 percent in units last year, The NPD Group reported.
While overall sell-through did not reach pre-recession levels, majap
rebates and vendor promotions supported several category standouts.
Ovens, although one of the smaller volume categories, showed the
most significant growth, with a 42 percent gain in dollars and a 35 percent
increase in units year over year. Dishwashers also put in a strong
performance in 2010, with dollar volume up 22 percent over 2009,
matching 2007 levels, NPD said. Full-size refrigerators and range hoods
both experienced double-digit unit and dollar growth, compared with
2009, with laundry categories right on their heels at just less 10 percent
dollar growth for the year.
Lowe’s Adds Dacor
COSTA MESA, CALIF. —
Lowe’s has added premium Dacor cooktops
and wall ovens to its majap assortment in select stores this month. The
products, which include Dacor’s 36-inch, 18,000 Btu Renaissance gas
cooktop and 30-inch commercial-grade Renaissance single wall oven,
are also available for special order throughout the home improvement
“We are excited to be able to offer our customers Dacor appliances and
continue to add to our already wide range of appliances in-store and online,”
said Craig Webber, appliance merchandising VP at Lowe’s.
Dacor is a family-owned, California-based business that has been designing
and manufacturing premium kitchen appliances domestically since
1965. Its Renaissance line, which also includes dishwashers, features modern,
streamlined design and high-performance specs.