LG Enters Top-Load Washer Category, Adds New Front-Load Flagship

By Alan Wolf On Mar 10 2010 - 3:13pm




ENGLEWOOD CLIFFS, N.J. — LG Electronics USA has expanded its laundry line with the company’s first top-load washer and has added a new flagship to its front-load platform.

Like its front-load predecessors, the new Wave washer is a high-efficiency (HE) series with a direct-drive motor and advanced cleaning technologies. At 5.2 cubic feet, it boasts the largest capacity of any top-load washer, LG said, and also incorporates a new cold-wash feature that provides the same cleaning performance as warm water while using up to 51 percent less energy.

The series will ship early in the second quarter and is priced to hit a suggested retail range of $899 to $1,099 for the washers and $899 to $1,169 for the dryers. Colors are white and graphite steel.

“As the leader in high-effi ciency laundry, we wanted to extend our offering of smart laundry technology to consumers looking for something better in a more traditional top-load format,” said Peter Reiner, LG’s marketing senior VP. “The Wave series features technology that provides consumers with better cleaning performance and energy savings. It cleans better than non-HE washers, but also is gentler on fabrics, ensuring your favourite pair of jeans will be around for years to come.”

Beside the cold-wash feature, the new washer employs WaveForce technology that uses drum motions and high-speed spinning in lieu of an agitator, which is gentler on fabrics. The cleaning motions are made possible by LG’s direct-drive motor, which operates without belts or pulleys for in increased efficiency, reduced noise and vibration, and a longer lifetime, as evidenced by its a 10-year limited warranty.

Other features include:

• a wash/rinse optimizer that automatically senses water hardness and detergent level and then adjusts the cycle length to maximize performance;
• an EasyDispense system that allows consumers to pour in detergent, bleach and fabric softener at the same time; and
• a slam-proof lid.

Similarly, the Wave’s 7.3-cubic-foot capacity companion dryer features steam technology to reduce wrinkles and odors, and safely sanitize pillows and stuffed animals.

Like all LG laundry systems, the Wave series is Energy-Star rated and uses up to 40 percent less water than conventional top-load machines, the company said.

LG also incorporated the cold-wash feature into a new front-load flagship series, along with a more elaborate drum-motion technology that provides six distinct movements including rolling, stepping, swinging, scrubbing, filtration and tumbling. The motions vary in strength depending on the laundry-load setting.

The top - of- the- line model , WM3885H, features an upfront intelligent touch-control panel with color LCD display and “dial-a-cycle” interface that provides instructions and diagnostics while displaying cycle status.

The new front load models will also ship early in the second quarter, and will be available in white, graphite steel and a new chardonnay fi nish. Suggested retails will range from $1,399 to $1,799 for the washers and $1,299 to $1,669 for the dryers.

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