LG Enters Top-Load Washer Category, Adds New Front-Load Flagship
By Alan Wolf On Mar 10 2010 - 2:13pm
ENGLEWOOD CLIFFS, N.J. — LG
Electronics USA has expanded its laundry
line with the company’s first top-load
washer and has added a new flagship to
its front-load platform.
Like its front-load predecessors, the
new Wave washer is a high-efficiency
(HE) series with a direct-drive motor
and advanced cleaning technologies. At
5.2 cubic feet, it boasts the largest capacity
of any top-load washer, LG said, and
also incorporates a new cold-wash feature
that provides the same cleaning performance
as warm water while using up to
51 percent less energy.
The series will ship early in the second
quarter and is priced to hit a suggested
retail range of $899 to $1,099 for the
washers and $899 to $1,169 for the dryers.
Colors are white and graphite steel.
“As the leader in high-effi ciency laundry,
we wanted to extend our offering of
smart laundry technology to consumers
looking for something better in a more
traditional top-load format,” said Peter
Reiner, LG’s marketing senior VP. “The
Wave series features technology that
provides consumers with better cleaning
performance and energy savings. It
cleans better than non-HE washers, but
also is gentler on fabrics, ensuring your
favourite pair of jeans will be around for
years to come.”
Beside the cold-wash feature, the new
washer employs WaveForce technology
that uses drum motions and high-speed
spinning in lieu of an agitator, which is
gentler on fabrics. The cleaning motions
are made possible by LG’s direct-drive motor,
which operates without belts or pulleys
for in increased efficiency, reduced noise
and vibration, and a longer lifetime, as evidenced
by its a 10-year limited warranty.
Other features include:
• a wash/rinse optimizer that automatically senses water hardness and detergent level and then adjusts the cycle length to maximize performance;
• an EasyDispense system that allows consumers to pour in detergent, bleach and fabric softener at the same time; and
• a slam-proof lid.
Similarly, the Wave’s 7.3-cubic-foot capacity
companion dryer features steam
technology to reduce wrinkles and odors,
and safely sanitize pillows and stuffed
Like all LG laundry systems, the Wave
series is Energy-Star rated and uses up to
40 percent less water than conventional
top-load machines, the company said.
LG also incorporated the cold-wash feature
into a new front-load flagship series,
along with a more elaborate drum-motion
technology that provides six distinct
movements including rolling, stepping,
swinging, scrubbing, filtration and tumbling. The motions vary in strength depending
on the laundry-load setting.
The top - of- the- line model ,
WM3885H, features an upfront intelligent
touch-control panel with color LCD
display and “dial-a-cycle” interface that
provides instructions and diagnostics
while displaying cycle status.
The new front load models will also ship
early in the second quarter, and will be
available in white, graphite steel and a new
chardonnay fi nish. Suggested retails will
range from $1,399 to $1,799 for the washers
and $1,299 to $1,669 for the dryers.