By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Kmart continues to expand its majap footprint as parent company Sears Holdings experiments with various formats to leverage the brands, assortments and real estate of its two national chains.
Approximately 183 of Kmart's 1,394 locations carry major appliances in stand-alone departments adjacent to consumer electronics.
In addition, a handful of Kmart stores now feature branded Sears shops inside, where shoppers can purchase majaps, CE and other hard lines. The shops, which first appeared last year within Kmarts in New Hampshire, California and Alabama, participate in Sears national promotions and accept Sears credit cards.
Sears Holdings also continues to convert Kmart stores outright to the company's newer Sears Grand format.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.