International CES Adding ‘Smart’ Majaps
By Alan Wolf On May 17 2010 - 3:01am
ARLINGTON, VA. — The Consumer Electronics Association (CEA), in concert with
the Association of Home Appliance Manufacturers (AHAM), is adding a Connected
Home Appliances TechZone to the 2011 International CES in January.
The 10,000-square-foot section, to be located in the South Hall of the Las Vegas
Convention Center, will showcase “smart” countertop and major appliances that can
be integrated into a connected-home network, or that can communicate with local
utilities to modify energy consumption during peak-demand periods.
The new exhibition area “is a natural extension of the CES show floor,” said CEA
president/CEO Gary Shapiro, “with products designed to network and connect, improving
the lives of consumers throughout the home.”
Co-sponsored by CEA, AHAM and The Retail Observer, the majap TechZone was
created “in response to strong demand from current and future CES exhibitors,” Shapiro
said. CES exhibitors with a significant appliance portfolio include LG, Samsung
and Sharp, while Whirlpool, the world’s largest majap maker, has long maintained
a South Hall presence, either alone or in concert with other companies, to demonstrate
connected-home and smart-grid appliances.
LG, for one, is currently “evaluating this opportunity” and applauds CEA and
AHAM for creating it, VP John Taylor told TWICE, “especially now with the growing
importance of connected home appliances and energy-efficient products.”
Samsung is similarly deciding whether it will exhibit in the TechZone space, a company
spokesperson said, while Whirlpool is just entering the early stages of its trade
show planning for 2011 and could not yet provide details on its CES strategy.
In a statement, AHAM president Joseph McGuire said, “The world’s leading technology
trade show is the ideal venue for AHAM members and other appliance manufacturers
to showcase these technologies and the connected-home concept.” He
added, the home is an essential component to an effective energy smart grid, and
that smart appliances and CE “will allow consumers to save money on their electric
bill and use energy in a more environmentally friendly manner.”
A CEA spokesperson said industry interest in the new section is very strong. “For
manufacturers, retailers, homebuilders and integrators, attending a single trade
show that features the entire technology value chain - encompassing more than
20,000 new products each year for the whole home, not just one or two rooms - is the
most efficient and effective business trip imaginable.”
An AHAM spokesperson stressed that the smaller-format TechZone “in no way
is … intended to replace any of the [appliance] industry’s primary shows,” ostensibly
the Kitchen/Bath Industry Show (K/BIS) and the International Builders Show (IBS).
“This is a unique, smaller exhibit space which will allow manufacturers to showcase
advanced designs in effi ciency and show support for the integration of technology
into today’s home,” she said.
Space for the new appliance TechZone has been officially floored and the wait/
priority list is now open, CEA said. The trade group is anticipating a mix of various
booth sizes and configurations, much like the rest of the International CES floor, and
expects to draw exhibitors and attendees from the manufacturing, retailing, wholesale,
home-builder, integrator, supplier and utility sectors.
Companies interested in exhibiting should contact CES business development director
Ryan Strowger at rstrowger@CE.org
The 2011 International CES will be held Jan. 6-9, 2011.