By Lisa Johnston
New products on display at the American International Toy Fair, held in N
One week after the conclusion of International CES, the International Builders' Show (IBS) has taken up residence in the Las Vegas Convention Center (LVCC) for a four-day run from Jan. 19-22.
In line with recent years, the major appliance exhibitor list will be light this week, although the three main manufacturers in attendance — BSH, GE and Whirlpool — make up in size what the show may lack in industry representation.
Other vendors are expected to hold court offsite in various Las Vegas ballrooms and hotel suites.
Highlights of the show will include guest appearances at the GE booth by celebrity chef Martin Yan; a “Heart of the Home” sweepstakes by BSH's Bosch, Thermador and Gaggenau brands; and a presentation by Whirlpool aimed at multifamily builders and developers.
“The past couple of years in the building industry have been challenging, to say the least,” said Tracy Frye, Whirlpool's senior contract marketing manager. “We've positioned ourselves to meet the challenges of today's marketplace, refocusing our people and processes around our trade customers. We've also invested in a complete continuum of support, resources and services to make it easier and more beneficial to do business with us.”
BSH sweepstake prizes include a Thermador Sapphire series six-program dishwasher, a Bosch Vision laundry pair, and dinner for four at Bradley Ogden at Caesar's Palace.
IBS keynoters include humorist Dave Barry, who will headline the show's opening ceremonies this Tuesday at 9 a.m.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.